“From deeply cultivating the high-end market to opening up new product tracks, from expanding overseas markets to interpreting new product concepts, Luozhuang Ceramics has been marching forward in inheritance and innovation, laying out a new 'base glaze' for industrial development. "A few days ago, when reporters investigated a number of well-known ceramic companies in Luozhuang, Li Chao, member of the Standing Committee of the Luozhuang District Committee and deputy district chief, was full of confidence in the development of the ceramic industry. From these companies, we can see the hope and future of Luozhuang Ceramics .
Yijian: Aiming at the high-end to enter the "hall" and enter the "room"
How far can a set of tableware made in Linyi go?
Yinfeng Ceramics’ answer is: 10,000 kilometers. This is the distance from Linyi, Shandong to Paris, France.
Debut. The "Five Dragons Playing with Pearls" spring plate for CCTV's Year of the Dragon Spring Festival Gala, limited-edition gift porcelain for the Beijing Olympics, and porcelain selected as a gift for the wedding of Prince William of the United Kingdom, and a gift for the Queen's birthday... are all masterpieces of Yinfeng Ceramics.
The reason why Yinfeng Ceramics can have a place in the high-end market is because it has taken a path that most companies do not take - targeting foreign high-end markets, only to see more Nice scenery.
In the 1970s, Yinfeng Ceramics began to contact foreign trade orders, and also realized the importance of product quality and process innovation. It has successively undertaken a series of national and provincial technological innovation projects, obtained more than 100 invention patents, utility model patents, appearance design patents, etc., won more than 50 national ceramic industry product design gold and silver awards, and constantly refreshed the new production process of daily-use porcelain. high.
The most advanced process not only ensures the quality of Yinfeng dinner and tea sets, but also makes the products safer and healthier. "Our tableware and tea sets have very high standards and meet the requirements for children's food and food contact objects." Chen Zukun, general manager of Shandong Yinfeng Co., Ltd., said that the export of tableware and tea sets has a number of testing indicators, in addition to strict "lead and cadmium" testing , the other one is product hardness and resistance to washing. The bowls produced by Yinfeng can be washed 1,500 times in a commercial dishwasher, and 5,000 times in a household dishwasher.
With these "passes", Yinfeng TaoThe road to high-end porcelain market is getting wider and wider. At present, Yinfeng Ceramics is the world's largest aviation porcelain and hotel porcelain production and export base. More than 85% of its products are exported, with annual sales of more than 40 million pieces. It has cooperated with international high-end hotel supplies such as Libby Company, Emirates Airlines, and British Airways. Establish long-term cooperative relationships with suppliers and airlines.
"Yinfeng Ceramics is the 'leading goose' in our city's ceramic industry, cultivating and transporting a large number of talents for the Luozhuang ceramic industry." Luozhuang District Daily Porcelain Association Secretary-General Zheng Jiayu said this.
Second view: The innovation track is both “off the ground” and “on the wall”
Painting on porcelain doubles the value!
An ordinary floor tile with a size of 800×800 mm usually costs fifteen or six yuan, but after the designer’s "ingenious writing", The value can be increased more than ten times.
This is the "masterpiece" of Shandong Huamantian Cultural and Creative Industries Co., Ltd. (hereinafter referred to as Huamantian), which is called artistic ceramics in the industry.
"Not only is the value high, but the sales volume is also in short supply. Orders are currently scheduled until October, and more than 60% of the customers are private customized high-end customers." In the painting In the exhibition hall, reporters saw lifelike "paintings" one after another. General Manager Li Hongshan introduced to reporters that the paintings on the wall come from 3D inkjet printing technology.
This year, Huamantian’s newly developed antibacterial formaldehyde-removing ceramic plates saw a rush for goods as soon as they were launched. While he was talking, Li Hongshan’s mobile phone had WeChat reminder sounds from time to time. I saw customers from Zhengzhou, Xi'an, Yinchuan, Hefei, Tianshui, Yibin, Urumqi, Chongqing and other parts of the country shouting on WeChat: "Out of stock, ship it quickly!"
In addition to "painted" ceramic plates, Huamantian products are also used in different life scenes such as home furnishings and bathrooms instead of stone and woodworking boards. "Our products can not only be put on the ground, but can now also be put on the wall." Zhu Jie, sales director of Huamantian, said that the price of a 1-meter ordinary ceramic basin is about 80 yuan; Huamantian's antibacterial formaldehyde-removing slate is ordered The price of a seamless basin made of stainless steel can reach more than 600 yuan.
With the help of the city and district levels, Li Hongshan invested 100 million yuan to build an intelligent ceramic production line, which can now produce more than 16,000 square meters a day.Square meters. "With fully automated assembly line production, the output has increased by more than 5 times, and the added value has increased by more than 10 times. The company's current output value can reach 300 million yuan." Li Hongshan said.
Through "art + innovation + products", Huamantian not only opened up the domestic blue ocean market of cultural and creative ceramics and art ceramics, but also successfully broke into Europe, America, Pakistan, India, Vietnam, Dubai and other overseas markets.
"Huamantian combines cultural creativity with architectural ceramics, setting a model for the transformation and upgrading of the traditional industry of Luozhuang architectural ceramics." Luozhuang District Ceramics Industry Special Class Pang Tinghua, the person in charge, said that the company has artistically transformed traditional ceramics and added cultural and creative elements, which is a model for the transformation and upgrading of traditional ceramics in Luozhuang District.
As the largest customized engineering brick manufacturer in Jiangbei, Yizhou Construction Ceramics has changed a lot in the past two years. It has not only become the first batch of enterprises in our city to complete the digital transformation of industrial intelligence, but also has many outstanding achievements in process innovation and other aspects.
"Butterfly Wing King Kong Buckle" is one of the latest ceramic tile invention patents of Yizhou Construction Ceramics. "After using the 'Butterfly Wing Diamond Buckle' on the back of the tiles, there is no need for rivets or adhesive, and the mud will not fall off even if it is directly applied to the wall." Executive Deputy General Manager Gu Chaofan said that this inspiration comes from the mortise and tenon structure, using "a central flower" Plum blossom tenon, 2 sword-shaped locks in the middle, 1 vertical groove, and 104 dovetail buckles on both sides" design.
"The price of ceramic tiles using diamond buckles, a 400×800 mm tile, is 2 yuan higher than ordinary ceramic tiles, and the market sales are very good." Gu Chaofan Said that this has won new market share for Yizhou Construction Ceramics. "For construction and ceramics companies, products must not only be updated and iterated, but also developed in a differentiated manner. Everyone cannot be crowded on the same track."
Three See: Dongfeng has come, daily-use porcelain may "take the lead"
Walking into the display room of Dingtai Porcelain Factory is like entering a "treasure treasure trove" of porcelain "Room": The warm white porcelain seems to be transparent under the light, the shape of the vessel is beautiful and elegant, the sound of knocking is crisp and sweet, there are also secret color porcelain that "captures the green color of thousands of peaks", and new bone china with gorgeous and changeable colors...
"In 2021, we will develop overseas markets. Now 80% of our products are sold to the European and American markets. This year's orders have been scheduled until the end of the year." Qiao Liang, general manager of Dingtai Porcelain Factory According to reports, they currently have 3 production lines with an annual output of up to 50 million pieces.
In the first half of this year, Luozhuang added five new daily-use porcelain companies. "Four of them have production lines with annual output values exceeding 100 million yuan after being put into operation. "Zheng Jiayu introduced that they have recently conducted a survey on the main producing areas of the national ceramic industry. The ceramic industry in Luozhuang District, especially the daily-use porcelain industry, is rising against the trend. This development momentum has attracted the attention of the Shandong Ceramics Association.
In the past 20 years, Luozhuang's construction ceramics industry and daily-use porcelain industry can be said to be "evenly divided." However, when the construction ceramics industry is weak, the daily-use porcelain industry is "evenly divided." "The bright future is bright" and has become a new growth pole for Luozhuang Ceramics. In 2020, Luozhuang District was recognized by the Ministry of Commerce as a "National Daily Porcelain Foreign Trade Transformation and Upgrading Base".
“Architectural ceramics only require more than 20 processes, while daily-use porcelain requires more than 80 processes. For a long time, Luozhuang daily-use porcelain companies have had strong innovation and adaptability. By upgrading equipment, improving production processes, and exploring overseas markets, they have achieved the goal of "sustaining and continuing." "Zheng Jiayu said that Hongshun Ceramics has kiln-made porcelain with "one color entering the kiln and many colors coming out of the kiln", Gangyi Porcelain Factory has unique ceramic printing, and Dingtai Porcelain Factory has "white, transparent and bright" new bone china preparations. Popular. Luozhuang daily-use porcelain companies are "renovated" and full of vitality and vitality. During the interview, the reporter found that many daily-use porcelain factories in Luozhuang were established. In the 1990s, the factory has entered a critical period of intergenerational inheritance. Many porcelain factories that are currently doing well have achieved stable succession of the "second generation" of porcelain, such as Gai Jiaru, general manager of Gangyi Porcelain Factory. Qiao Liang, general manager of Dingtai Porcelain Factory, and others have taken over the baton from their fathers and become a new generation of porcelain people.
"These young successors of the porcelain factory are very important to them. Paying more attention to product research and development and being able to keep up with the pace of the market are a powerful driving force for the development of Luozhuang's daily porcelain industry. "Pang Tinghua said that in recent years, the products of Luozhuang Daily Porcelain Factory have moved from low-end to high-end, from domestic sales to export, and they all have the shadow of the "second generation of porcelain".
In terms of the development of the daily-use porcelain industry, the Luozhuang District Ceramic Industry Special Class has made a clear plan for it. "Guide the ceramic industry to accelerate the development of green, cluster, park, high-end and intelligent. Pang Tinghua said that in the next step, daily-use porcelain enterprises in Zhuchen District, Luozhuang Street will be upgraded and transformed, and a daily-use porcelain transformation and upgrading demonstration park will be planned and built to create a daily-use porcelain industry cluster base.
