Polish the Yangcheng brand and build the porcelain capital of North China
The press conference of the 2nd Yangcheng Ceramics Expo was held in Foshan
On April 18, when ceramic people all over the world turned their attention to the 2019 Spring Ceramics Expo in Foshan, Guangdong, a new "force" of ceramics from northern China with strong cultural characteristics successfully attracted more than 40 companies. The focus of professional media in the national home furnishing industry and more than 10 mass media.
In the afternoon of the same day, under the leadership of Shi Xiaolin, deputy secretary of the Yangcheng County Committee of the Communist Party of China and county magistrate, it was hosted by the China Building and Sanitary Ceramics Association, the Yangcheng County Committee of the Communist Party of China, and the Yangcheng County People's Government. The Propaganda Department of the Yangcheng County Committee of the Communist Party of China, Shanxi The 2nd Shanxi Yangcheng (International) Ceramics Expo and Yangcheng (2019) Ceramics Industry Development Summit Forum press conference hosted by Yangcheng Economic and Technological Development Zone and "Ceramic Information" was grandly held at the Crowne Plaza Foshan Hotel.
Lu Qin, secretary-general of the China Building and Sanitary Ceramics Association, Shi Xiaolin, deputy secretary of the Yangcheng County Committee of the Communist Party of China and county magistrate, Zhang Baoguo, director of the Yangcheng County People’s Congress Standing Committee, Yuan Tianxin, member of the Standing Committee of the Yangcheng County Committee of the Communist Party of China and executive deputy county magistrate, Bai Jijun, member of the Standing Committee of the City and County Party Committee and Minister of Propaganda, Zhang Qikang, director of Mona Lisa Group Co., Ltd., Gong Zhiyun, president of Dongpeng Holding Group Co., Ltd., president of Foshan Poyang Chamber of Commerce, chairman of Otao Technology, and president of "Ceramic Information" Ouyang Tiansheng and other leaders and guests, as well as more than 10 mainstream media such as People's Daily, Xinhuanet, China News Service, Shanxi TV, Shanxi Daily, Shanxi Evening News, Shanxi Economic Daily, Taihang Daily, Jincheng TV, and more than 40 experts from the pan-home building materials industry Professional media representatives, and more than 70 companies including Mona Lisa Group, Dongpeng Group, Hongyu Group, Tongli Marble Ceramics, Jiajun Ceramics, ICC Ceramics, Otao Technology, Country Garden Group, Keda Clean Energy, Henlitai, etc. Representatives of outstanding enterprises in the upper, middle and lower reaches of the construction ceramics industry chain.
This press conference was hosted by Bai Jijun, member of the Standing Committee of the Yangcheng County Committee of the Communist Party of China and Minister of Propaganda.
Create a higher platform for Yangcheng brand building
Shi Xiaolin, County Magistrate of Yangcheng County People's Government, delivered a speech and announced that the 2nd Shanxi Yangcheng Ceramics Expo will be held from June 1st to 4th.
At present, the domestic building ceramics industry is in a critical period of transformation and adjustment. The ceramics industry is facing multiple pressures such as rising costs, energy conservation and emission reduction, overcapacity, diversified channels, consumption diversion, and imported brands’ layout in the domestic market. Domestic building ceramics production Enterprises are faced with the problem that third- and fourth-tier enterprises are struggling to survive, and first- and second-tier brands are encountering bottlenecks in their breakthroughs. Improving quality, shaping brands, changing thinking, and changing models have become a common consensus in the industry. Especially for the vast number of ceramic companies outside Foshan, it is urgent to keep up with the times, innovate for survival, and develop brands.
Shi Xiaolin, County Magistrate of Yangcheng County People’s Government, said in his speech that Yangcheng Ceramics has a long history and rich ceramic cultural heritage. In order to seize the opportunity of brand building in the domestic ceramic industry, the Yangcheng County Party Committee and County Government continue to go deep into the Foshan production area, which represents the highest development level of the domestic ceramic industry, and actively strengthen exchanges, communication, and learning with the production area governments, associations, societies, and outstanding enterprises. .
Shi Xiaolin said that at the enterprise level, Yangcheng enterprises are actively promoted to "go out" and "bring in", and continue to learn from the successful experiences of front-line enterprises in product innovation, space design, style shaping, channel expansion, brand building, etc. , and continues to bring advanced concepts and brand models to the Yangcheng production area.
At the government level, in 2018, with the support of higher-level governments, the Yangcheng County Party Committee and County Government actively absorbed the successful experience of the exhibition economy in regional brand building and successfully held the first Shanxi Yangcheng (International) Ceramics Expo and Trade Fair , which not only improved the sales performance of Yangcheng enterprises, but also polished the brand name card of Yangcheng Ceramics.
Shi Xiaolin emphasized that in the future, the Yangcheng County Party Committee and County Government will actively adhere to the principle of "expanding scale, expanding fields, engaging in research and development, focusing on logistics, and building brands" and the development idea of making every effort to build the "Ceramic Capital of North China". Strengthen the creation of exhibition economy, hold the Yangcheng Ceramics Expo successfully, and provide a higher and larger platform for Yangcheng Ceramics brand building.
At the press conference, Shi Xiaolin solemnly announced that the second Shanxi Yangcheng (International) Ceramics Expo and Yangcheng (2019) Ceramics Industry Development Summit Forum, with the theme of "North China Porcelain Capital, Glorious China", will It will be held grandly in the Architectural Ceramics Industrial Park of Yangcheng Economic and Technological Development Zone, Shanxi from June 1st to 4th, 2019. We sincerely welcome all merchants to visit Yangcheng, visit, inspect, consult and negotiate.
Polish the Yangcheng brand and build the porcelain capital of North China
Yuan Tianxin, member of the Standing Committee of the Yangcheng County Party Committee and executive deputy county magistrate, made an investment promotion.
Yuan Tianxin, member of the Standing Committee of the Yangcheng County Party Committee and executive deputy county magistrate, introduced in the press release of Yangcheng Ceramics Expo that the theme of this press conference is related to the "North China Porcelain Capital" of the 2nd Shanxi Yangcheng (International) Ceramics Expo and Trade Fair. The theme of "Glory to China" has the same name, which fully demonstrates Yangcheng's ambition in the development of the ceramic industry.
Yuan Tianxin said that in order to continue to enhance the influence and reputation of Yangcheng Ceramics in 2019, on the basis of continuing to hold the second Yangcheng Ceramics Expo, Yangcheng will also establish Shanxi Yangcheng Economic and Technological Development Zone , with greater efforts and more favorable conditions, support the development and expansion of the ceramic industry in Yangcheng, continue to polish the brand card of Yangcheng Ceramics, and lay a solid foundation for Yangcheng to build the "North China Porcelain Capital".
Yuan Tianxin introduced that Yangcheng Economic and Technological Development Zone is a Shanxi provincial-level development zone with a planned planned area of 30 square kilometers and a starting area of 9 square kilometers. Integrating four industrial parks in Yangcheng County: Anyang Modern Ceramics Industrial Park, Bajiakou New Energy Logistics Park, Yanli Emerging Industrial Park, and Qinchi New Materials Industrial Park, it has clean coal, electric energy, complete ceramics and glaze industries, agriculture, forestry, and culture With the advantages of a sound tourism and health industry, the Yangcheng government will vigorously support the development zone in terms of funds, taxation, land, and talent introduction in the future. The people of Yangcheng sincerely welcome businessmen from all over the world to settle in Yangcheng and invest in business.
This press conference is not only a witness to the transformation of Yangcheng Ceramics, but also the prelude to in-depth exchanges and integration between Yangcheng Ceramics and Foshan Ceramics. It will definitely promote the product innovation, quality improvement and overall development of Yangcheng Ceramics. Design, product display, channel expansion, and after-sales service will bring a higher communication and learning platform, which will also promote the overall improvement of Yangcheng Ceramics and lay a solid foundation for Yangcheng Ceramics to build its brand.
Lu Qin, Secretary General of China Building and Sanitary Ceramics Association
In his concluding speech, Lu Qin, Secretary-General of the China Building and Sanitary Ceramics Association, said that the success of the first Yangcheng Ceramics Expo fully proved that the Yangcheng Ceramics brand was built at the right time, and that the China Building and Sanitary Ceramics Association would fully support the Yangcheng Ceramics Expo. , and regard it as an important platform to promote the development of the northern ceramic industry.
Develop exhibition economy and create distinctive brands
The first Shanxi Yangcheng (International) Ceramics Expo and Trade Fair, which opened on August 18, 2018, attracted more than a hundred domestic and foreign ceramics and supporting companies to participate in the exhibition. The exhibition hall area reached 15,000 square meters, attracting 6 domestic and foreign visitors. More than 10,000 people visited the exhibition, the amount of purchase and sale agreements signed for various products reached 1.8 billion yuan, and the total amount of investment cooperation projects signed reached 1.57 billion yuan. The exhibition also attracted 50 international buyers from 17 countries including Russia, Thailand, Pakistan, and Kyrgyzstan to gather in Yangcheng for on-site purchasing.
At the same time, Yangcheng County was awarded the "China (North China) Architectural Ceramics Production Base" by the China Architectural and Sanitary Ceramics Association at this exhibition.
In order to fully learn from the successful experience of Foshan production areas in brand building, this press conference also invited Zhang Qikang, director of Mona Lisa Group Co., Ltd., president of Foshan Poyang Chamber of Commerce, and chairman of Otao Technology , Ouyang Tiansheng, president of "Ceramic Information", provided suggestions and suggestions for the development of Yangcheng Ceramics Expo and Yangcheng ceramic industry.
Zhang Qikang, Director of Mona Lisa Group Co., Ltd.
Zhang Qikang, director of Mona Lisa Group Co., Ltd., said in his speech that the global pattern of architectural ceramics has always been that world ceramics look to China, and Chinese ceramics look to Foshan. Today, Yangcheng Ceramics held its second meeting in Foshan, the ceramic capital of southern China. The press conference of the 2019 Yangcheng Ceramics Expo aims to build Yangcheng Ceramics into the "Porcelain Capital of North China". It is hoped that the global ceramic pattern in the future can move in the direction of Yangcheng for Chinese ceramics!
At the same time, Zhang Qikang emphasized that the creation of ceramic brands is inseparable from the promotion of the exhibition economy. The successful holding of the first Yangcheng Ceramics Expo has allowed Yangcheng to successfully attract the attention of the domestic and foreign ceramics industry. This Focusing on advantages will also lay a solid foundation for the holding of the second Yangcheng Ceramics Expo. In the future, as long as Yangcheng Ceramics continues to identify gaps in the exhibition economy, create changes and break through, and in the increasingly influential exhibitions Fully demonstrate the corporate personality, and the road to branding will surely come soon.
Ouyang Tiansheng, Chairman of Foshan Poyang Chamber of Commerce, Chairman of Otao Technology, and President of "Ceramic Information"
Ouyang Tiansheng, chairman of Foshan Poyang Chamber of Commerce, chairman of Otao Technology, and president of "Ceramic Information", suggested in his speech:
First, we must build the "Yangcheng Ceramics Expo" into the most influential professional exhibition brand in North China. Through the first Ceramics Expo, Yangcheng has gained high recognition in the industry, and the Ceramics Expo has become an important window and platform for Yangcheng’s external display, exchanges and cooperation, which is very hard-won. I believe that through the concerted efforts of all parties, the "Yangcheng Ceramics Expo" will be built into the largest and most influential professional exhibition brand in North China, and will play an important role in promoting the economic and social development of Yangcheng.play a more important role in the development.
Second, we must adhere to the development of the entire industry chain. Yangcheng Ceramics has certain scale and aggregation advantages, and the next step is to focus on cultivating industrial chain advantages. It is necessary to accelerate the upgrading of the Yangcheng ceramic industry chain from a national and even global perspective. Accelerate the integration between enterprises, make a single enterprise larger and stronger, and integrate the supporting industry chain. We must continue to introduce machinery, equipment, chemicals, and design. and other supporting industries, further extending the industrial chain and reshaping the new pattern of Yangcheng ceramic industry.
Third, we must highlight its characteristics and call Xiangyang City the "City of Glaze". As the famous "Millennium Glazed Capital" in history, Yangcheng has outstanding industrial, historical and cultural advantages. At the same time, as the most distinctive product of Yangcheng, colored glaze has very obvious uniqueness and profound historical heritage. I believe that through continuous support and cultivation, "Yangcheng Liuli" will be able to regain new vitality, regain its historical glory, and polish its new business card as "North China Porcelain Capital".
