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It is said that Japan is a devil of details. When it comes to the Japanese people's attention to details, everyone must be familiar with it. Recently, the topic "Small details discovered in Japan" has become a hot search on Weibo. Many enthusiastic netizens have shared many humane and thoughtful little details they discovered while traveling in Japan under this hot search:
There is a "slow" button with a turtle logo on the back seat of the taxi. If you feel that the speed is too fast, you can press the button and the driver will slow down.
In order to protect the safety of women, exclusive carriages for women have been specially set up in the subway.
There are buttons in public toilets that can be used to operate the toilet: such as flushing after defecation (front, rear), Otohime function (disguising embarrassing sounds when using the toilet), Water volume and volume adjustment, rinse and dry.
Most public toilets have children's chairs in single rooms, which solves the problem of children's safety when adults go shopping alone with their children.
A sink is installed above some toilets, and the water after washing hands is directly reused to flush the toilet.
There is a special place next to the ATM machine, which is convenient for putting down what you are drinking, and there is also a place for the elderly to put their canes; there are signal lights in the office building to remind people whether it is raining outside. , to prevent employees from going back to get umbrellas when they find it raining after going downstairs; the bedside lamp in the hotel can be turned on only half-way to avoid affecting the rest of the people in the next bed...
The above details can be said to be very humane; and through these small details, Zhongtaojun saw a kind of ultimate service and ultimate creation.
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Following the concept of "thinking about what customers think, thinking about what customers have never thought", the considerate and meticulous people of the island country invented the integrated bathroom as early as 1964, which we call It is the concept of "Integrated bathroom": the walls, floor, ceiling and bathroom products of the bathroom are almost integrated, and the entire bathroom forms an overall space.
It is reported that the use of integral bathrooms in Japan was in preparation for the 1964 Tokyo Olympics. In 1963, TOTO developed Japan's first integrated bathroom, which was used in the new Otani Hotel that was under construction. It was required to be completely waterproof and lightweight, and could be quickly installed in a short time. This chance changed Japan's sanitary ware industry. More than 50 years have passed, and the penetration rate of overall bathrooms in Japan is now as high as 90%. A bathroom of about 2 square meters can meet the needs of quick installation, convenient maintenance, and drainage on the same floor. This space covers toilets and wash basins. and bathtubs and other products, which are convenient for daily use and more closely adapted to Japanese bathing culture.
LIXIL's integrated bathroom
While meeting the rigid requirements of consumers, we also truly care for every detail of consumers, which will make it easier to gain public recognition!
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Small things make big things happen, details make perfect. It is understood that Aihetao (Guangdong) Ceramics Co., Ltd. is a Japanese-funded enterprise, and the details of its factory also surprised Zhongtaojun:
The toilets in the production workshop (not just the toilets in office buildings) are as clean as the toilets at home. Because of the hygiene regulations of the entire factory zone, every employee must take turns, which means that if you use this toilet, you are responsible for cleaning it, so every employee will treat the hygiene in their working environment as their own hygiene; employees' The dress code is very high, and the standards for technicians and ordinary workers are the same. At the entrance of the factory, there is a mirror that says "Are you dressed neatly today?"; there will be display panels like game rules in the office and workshop. , such as target boards, task boards, operating standard boards, etc.; to ensure safety, sidewalks are specially drawn on the floor of the workshop, and employees can only walk on the sidewalks. Even the locations of trash cans are marked with designated areas. This is very healing for people with obsessive-compulsive disorder.
With the rise of emerging consumer forces, "detail control" and "quality control" have become the main components of their life requirements, among which "details control" and "quality control" are the main components of their life requirements. "Satisfaction""Quality" requires more specialization.
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Take the essence and discard the dross. Zhong Taojun actually does not agree with Japan's meticulous and perverted national culture. Such meticulousness and over-rules may be one of the reasons why Japanese society is generally depressed and pathological. However, it is undeniable that before such meticulousness was achieved, these close The detail control of human nature is indeed worth learning for outsiders.
Zhongtaojun found that we in the building and ceramics industry are also integrating human care into every aspect of marketing activities:
Nearly all brand showrooms have snacks and tea for consumers to entertain themselves when choosing products; some brands considerately consider that parents who bring children will be worried about their children. To avoid distractions, a special children’s area is set up to provide play facilities while ensuring children’s safety. Some brands will also set up special rest spaces in their stores. Whether they are customers of the store or not, they can have a drink here after being tired from shopping in the market. A free cup of coffee or other drinks can be used to take a break; there are also companies that, because employees need to be stationed in other places for a long time, will place their families and children together in the same city, without having to separate the two places, solving the worries of employees; companies set up branches as distributors Backup warehousing for dealers to solve dealers' problems of reducing transportation costs and inventory pressure...
In today's era of human nature where details win, those things called details that are easily overlooked have become more important than ever.
If an enterprise wants to make its brand more personalized, more distinctive, more perfect, and closer to human nature, it needs to find out that it is not easily recognized by ordinary people.Discover the subtleties. Zhong Taojun believes that it can also be seen from the differences in details that what is hidden behind an enterprise is the level of skill and the amount of effort.
