On September 3, the 34th Foshan Ceramics Expo and the "Public Decoration Award" media conference was grandly held at the Ceramic Theater of Foshan Ceramics Headquarters Base. The event released the latest development plan of the 34th Foshan Ceramics Expo and the "Public Decoration Award" Decoration Award·2019 Public Decoration Ceramics Brand Annual Selection Activity".
Yin Hong, Secretary-General of Foshan Ceramics Industry Association, Yu Min, Executive Vice President and General Manager of Commercial Operations Center of Foshan China Ceramics City Group, Wen Hui, General Manager of Material Yicai of Foshan China Ceramics City Group, Convention and Exhibition Center of Foshan China Ceramics City Group General Manager Long Qingyu and other leaders and several media including China Ceramics Network attended this event.
▲Executive Vice President, General Manager of Commercial Operations Center of Foshan China Ceramic City Group
Yu Min
She said that as a platform, a company, and an exhibition, it is very important to keep up with the current situation and advance with the times. In recent years, China's economy has now entered the third stage. From a macro perspective, how to satisfy consumers' ever-escalating yearning for a better life, and how to make supply-side reform proceed more smoothly and achieve industrial innovation are all issues that the Ceramics Expo, as a Issues that the platform needs to think about.
In the future, the Ceramics Expo will start from the perspective of users and make adjustments and upgrades in display modes, exhibitor organization, on-site event organization, on-site services, etc. For example, starting from this year, the Ceramics Expo will launch engineering-focused activities and engineering pavilions. This year's "Public Equipment Award" will also consider what kind of functional products workwear customers need from the perspective of buyers, and promote industry innovation. At the same time, different scene application models are created for commercial spaces such as real estate, catering, residences, and hotels, showing a variety of commercial space application and user application scenarios.
▲General Manager of Foshan China Ceramic City Group Convention and Exhibition Center
Long Qingyu
She said that the 34th Foshan Ceramics Expo will take "innovation and experience" as the theme and be guided by user thinking, and will comprehensively upgrade the exhibition from four aspects: service innovation, experience upgrade, product innovation, and channel deepening. .
Service innovation:1. Add an online investment and franchise section; 2. Add an electronic ticket applet to allow buyers to quickly apply for admission on site; 3. Upgrade the international buyers area to create an international selection of materials Special area; 4, Exhibitor pre-show training, inviting outstanding exhibitors and design new companies to share.
Product innovation: Focusing on functional ceramic tiles, we will promote functional products such as foam ceramics, negative ion ceramic tiles, anti-skid ceramic tiles, antibacterial ceramic tiles, and heating ceramic tiles.
Experience improvement: 1. New international product selection area, auxiliary materials area, sanitary ware area, and engineering products hall; 2. The Huaxia Pavilion canceled the standard stalls, expanded the space for special decoration, and launched special products for the first time Special area (turnkey booth); 3. Dealer conference, "Public Decoration Award" selection, exhibitor selection, International Procurement Festival, Engineering Procurement Summit, Bologna trend sharing, ceramic industry elite exchange, Belt and Road Summit Forum, production area summit Waiting for more than 30 brand activities.
Channel development: Carry out channel development for dealers, designers, real estate companies, and international buyers, launch one-stop purchasing group services, and launch a member preferential plan.
At the same time, by comparing the data of the Ceramics Expo in the past two years, she concluded that the proportion of the decoration and real estate industries will continue to increase in the future. Such channels may become the main marketing channels for ceramic sanitary ware companies to expand the market in the future. Therefore, the 34th Foshan Ceramics Expo will launch the "Public Decoration Award - 2019 Public Decoration Ceramics Brand Annual Selection" to select the top ten most competitive brands of engineering tiles in 2019 and the top ten brands of innovative engineering tile products in 2019, providing reference value for engineering purchasers. A guide for sourcing construction ceramic products, and build a good communication and cooperation bridge for supply chain product manufacturers and engineering purchasers.
▲Secretary-General of Foshan Ceramics Industry Association
Yin Hong
He analyzed the advantages and functions of the "Public Decoration Award" at the scene: First, it helps consumers and engineering customers understand the companies and products that have the best engineering projects in the ceramic industry, so that consumers and customers can clearly understand Understand their respective strengths. Second, help real estate and other downstream enterprises achieve better connection with the Ceramics Expo, so that both exhibitors and customers can benefit. The Ceramics Expo is not only a platform for corporate display, but also a platform for customer procurement and resource exchange.
With the continuous transformation and development of the industry, the strength of new and old companies in the industry is uneven, which is difficult to fathom. The establishment of the "Public Decoration Award" has increased exposure for enterprises, and can also serve as a platform to speak out, promote cooperation and communication between enterprises, and provide value reference for project purchasers. Everyone can look forward to what kind of value it will bring to the industry in the future!
