It is reported that on the occasion of the National Day, Eagle Ceramics, a 45-year-old brand in China's building ceramics industry, has also launched a national advertising plan at the same time. Dozens of provinces and cities, in scenic spots, high-speed rail stations, TV stations, bus stations and buses , anti-aircraft guns, brand communities and various mid-to-high-end stores and other media to carry out large-scale advertising. Among them, the most topical and famous one is the Yingpai Ceramics Scenic Spot Project - "Meet the Yingpai Ceramics in the most beautiful place in the motherland." Before the National Day, the brand advertisement "Many years later, I will still choose Eagle Brand" has been painted simultaneously in popular scenic spots across the country in advance. Eagle Ceramics said that on its 70th anniversary, Eagle Ceramics will join the people of the country in prosperously entering the most beautiful places of the motherland and praising the magnificent rivers and mountains of the motherland!
It is reported that Eagle Ceramics’s large-scale brand promotion is of great significance at the 45th anniversary of the brand’s founding. On the one hand, the Eagle Ceramics brand needs to strengthen its interaction with consumers, especially with the younger generation of consumers. On the other hand, it is also a manifestation of its practice of "value output" for two consecutive years, strengthening brand power and exporting brand value. As for the industry, when the building materials market environment is so sluggish, it also plays a role in boosting industry confidence.
"Many years later, I will still choose Eagle Brand" is the new advertising slogan of Eagle Brand Ceramics. Regarding the new advertising slogan, the reporter learned that this sentence comes from "Two generations of father and son operate Eagle Brand, and three generations of grandparents use Eagle Brand. "Summary and evaluation of Eagle Brand Ceramics partners and consumers. For example, Zhanjiang Yingpai Ceramics has been operating Yingpai Ceramics for nearly 30 years; Luoyang Yingpai Ceramics has been operating Yingpai Ceramics since 1998. The son inherited the business from his father and has been operating in Luoyang for more than 20 years; in 1995, Yingpai Ceramics began to take root. In Hainan, 24 years have passed and the general agent in Hainan is also undergoing second-generation succession and so on. In their view, "Eagle Brand is not only a business.It is a lifelong career." There are countless examples of second-generation consumers, children and grandchildren choosing Eagle Ceramics together.
2019 is the 45th anniversary of Eagle Ceramics. In addition to this brand promotion, Eagle Ceramics is making continuous moves in terms of products, terminals and channels. In terms of products, Eagle Ceramics has been making continuous moves, developing new products such as the star mark stone series and ultra-real stone R10 anti-skid tile products that have industry technical barriers. It is understood that the Super Stone series products were launched on the market by Eagle Ceramics in 2003. With the upgrade of technology and process, iterative products will be launched at each stage. Now they have become the "classic" products of Eagle Ceramics and have been best-selling for more than 20 years. The classic return series of products participated in the Bologna Ceramics and Bathroom Show this year and were highly recognized by industry insiders. At the same time, the image of Eagle Ceramics terminals has also been greatly improved. The latest exhibition hall layout and product display method adopts smooth Y-shaped moving lines. In addition to ceramic tile display, it is in line with customers' consumption habits and achieves a greater realization of "what you see and what you install." ” shopping experience. In addition, Eagle Ceramics actively deploys omni-channel development and strives to enhance brand competitiveness. At the same time, it conducts in-depth cooperation with Guangzhou Design Week to explore the beauty of Chinese design.
The exploration and practice of a variety of new models are also a manifestation of Eagle Ceramics’ continuous and stable growth. As for Beijing Daxing International Airport, which has recently attracted attention in the construction and ceramics industry, Eagle Ceramics is one of the few selected ceramic brands. It is foreseeable that the 45-year-old Eagle Ceramics is radiating new power.
(Enterprise contribution)
