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Except for food specialties such as fruits, snacks, dishes, and drinks, it is probably difficult to find a product that people care more about the origin of than ceramic tiles - whether it is a manufacturer, distributor or Consumers attach great importance to their lineage and origin, that is, whether they are Guangdong bricks (including Foshan bricks, they can basically be called Foshan brands).
In the process of investment promotion, "authentic Guangdong bricks" often become the capital that Guangdong brands are proud of and a stepping stone to impress dealers; non-Guangdong brands always seem to lack confidence and are unfavorable to them. The dealer is not attractive enough.
During the sales process, every time "authentic Guangdong bricks" come out of the mouths of the sales staff of Guangdong brand dealers, consumers can instantly feel superior; non-Guangdong brand dealers The sales staff of merchants usually have no choice but to rely on low prices to attract consumers.
During the purchase process, a considerable number of consumers often only recognize "authentic Guangdong bricks" and spend more money to meet their needs; although many consumers choose "non-Guangdong bricks" ”, but he was not willing to do so just because the decoration budget was limited.
In the terminal market research of China Ceramics Network in multiple cities, Brother Chan repeatedly asked the interviewed dealers about how consumers view Guangdong bricks and non-Guangdong bricks. One of them The dealer's answer can be described as "bright and blinding".
“If consumers know that what you are selling is not Guangdong bricks, they will immediately cut the price you quoted to death, as if what you are selling is not Guangdong bricks. Guangdong bricks do not have the same operating costs; if they know that you are selling Guangdong bricks, they will show due respect, at least not so sensitive to price, and generally accept it. ”
In this way, the lineage and origin of ceramic tiles are very important.
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What are Cantonese bricks?
Brother Chan believes that real Guangdong bricks refer to ceramic tiles produced locally or elsewhere in Guangdong by Foshan brands. Compared with non-Guangdong bricks, Guangdong brick products have more stable quality and greater brand influence.
Is Guangdong brick really that good?
Compared with buying non-Guangdong bricks, consumers who buy Guangdong bricks are more guaranteed in terms of quality and service, and their brand demand is easier to realize, but the fees they pay are also significantly higher. Compared with operating non-Guangdong bricks, Guangdong bricks have higher requirements on dealers’ financial strength and personal abilities, but the rate of return is also significantly greater.
China's building ceramics industry has developed for more than 40 years. With the substantial improvement in overall product quality in recent years, theoretically speaking, no matter which production area the ceramic tiles produced are If it is qualified and meets the standards, quality should not be the biggest difference between Guangdong bricks and non-Guangdong bricks.
In other words, the place of origin cannot be the criterion for judging the quality of ceramic tiles. No matter which production area the factory is located in, ceramic companies should ensure that their production quality meets national standards. The ceramic tiles and ceramic tiles required by consumers are the minimum pursuit, and the production area label cannot be used as a shield to avoid quality inspection and an excuse for poor quality. In fact, today, as consumers are becoming more and more brand-conscious and care about services, the influence and service capabilities of ceramic company brands, especially brands in production areas, are the real difference between non-Guangdong bricks and Guangdong bricks.
Therefore, whether consumers buy Guangdong bricks and whether dealers join the Foshan brand should be chosen according to their actual situations and needs. Consumers who pay attention to brand and service are more suitable. When purchasing Guangdong bricks, dealers who do not want to invest too much and only want to do low-price wholesale business are more suitable to join brands from non-Guangdong production areas.
Only your feet know whether your shoes fit properly. Whether ceramic tiles are suitable or not can only be known by those who have used or dealt with them.
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Of course, the above view that there is not much difference in quality between Guangdong bricks and non-Guangdong bricks is only an ideal state, and the actual situation is often much more complicated.
On the one hand, the definition of Guangdong brick has been misinterpreted. Some ceramic tiles claimed to be Guangdong bricks may be produced by Foshan brand factories in other places or even products manufactured by ceramic enterprises in non-Guangdong production areas. They may also be registered as a brand in Foshan or set up a marketing center in Foshan but the factory is still not in Guangdong. Products produced by non-Guangdong-producing ceramic companies (including East China brands that are influential in the construction ceramics industry).
On the other hand, the quality of Guangdong bricks has been reduced. It has long been an open secret in the building ceramics industry that some large-scale Foshan ceramic companies that have high-profile promoted their sufficient production capacity, rich product lines, and highly intelligent production lines to OEM ceramic companies in non-Guangdong production areas, but no one dares to admit the fact of OEM to the outside world. They claim that their products are all authentic Guangdong bricks. So why are they OEM? It may not necessarily be that production capacity is in short supply, but it may be that product prices are lowered by lowering production costs. Why can we reduce production costs with the help of OEM instead of owning the advantage of scale? Afraid of lowering quality is the only reasonable explanation. Only when the price is lowered can the channel sink and seize the fine decoration and complete decoration market.
Only when we see the reality of the ceramics industry clearly can we understand those who operate genuine Guangdong bricksDifficulties for dealers. The brands they join are mostly intermediate brands. Although they are of Guangdong origin, the brand level cannot be improved and the product prices cannot be lowered. They have no advantage in competing with leading brands and dealers of small and beautiful brands. Compared with dealers who focus on price. There is no way to survive the competition among non-branded dealers.
Faced with the fact that there is a lot of chaos between Guangdong bricks and non-Guangdong bricks, it is estimated that many people are looking forward to the same day as Brother Chan: one day the building ceramics industry will no longer pay attention to the origin of ceramic tiles, that is, There will no longer be any distinction between brands and ceramic tiles produced in all production areas across the country. When consumers choose ceramic tiles, they will no longer be confused about whether they are Guangdong bricks. The ceramic tile market will become more standardized.
Only by abandoning production area bias, the development of the building ceramics industry can usher in a qualitative leap.
