Dongpeng Group, after successfully building China's No. 1 imported brand by controlling Italian brands REX and CERIM in 2010, made another big move in 2020, joining forces with Italy's top home luxury brand SICIS to create Dongpeng Group's strategic dual-brand "SICIS" X World Impression", focusing on serving top high-end users.
Brand Concept 丨 Focus on high-end, covering top imported and imported substitute products
"SICIS The plan not only introduces Italy's top luxury handmade mosaic brands to provide truly high-end, unique top-level imported products, but also uses the development of world civilization as a macro background to simulate and replicate building decoration materials around the world by exploring well-known cities and architectural humanities. Engraved Design will grandly launch four original products in 2020: Oriental Impression, European Impression, South American Impression, and North American Impression, to create the brand advantage of "global design, intelligent manufacturing in China".
Starting from the source of quality in the world and inheriting the eternal spirit of art, SICIS X World Impression is committed to creating products with international vision and world quality.
2. Product advantages 丨 High-end import + high-end original creation + high-end customization + global intelligent manufacturing
“Top luxury handcrafted artworks”, “the world’s latest technology trends”, and “high-end customization by global masters” form the product iron triangle of SICIS X World Impression, covering the material selection needs of high-end users around the world.
1. High-end imports (top Italian products) | Top luxury handmade art
In 2015, Dongpeng Group signed an exclusive agency agreement with SICIS, Italy’s top luxury home furnishing brand. Dongpeng World Impression became the exclusive agent of Italian SICIS brand in China, importing luxury pure handmade mosaics and glazed slab products, providing the market with authentic High-end, one-of-a-kind products.
Founded in 1987, SICIS is Italy's best mosaic manufacturer. The factory is located in Ravenna, one of the origins of Italian art and cultural history. It is involved in building materials, home furnishings, luxury goods and other fields. It has offices in London, Paris, Many of the world's top commercial city centers such as Milan and Madrid have art exhibition halls, and their products are widely used in world-class landmark hotels, high-end clubs, super luxury homes and other high-end spaces, including: Dubai Burj Al Arab Hotel, New York Plaza Hotel, Doha Well-known projects such as mosques and Versace flagship store.
SICIS imported building materials products include pure handmade mosaics and glazed slabs. They are famous for their luxury and design concepts. They make good use of rich colors and exquisite craftsmanship to vividly interpret detailed figures, flowers, birds, and historical themes. The products have strong visual impact and give The space has a new sense of three-dimensionality and fashion.
Advantages of glazed slab products:
【Facial physiognomy】CHROMO, OPALESCENT, SOLID
【Material】A new type of plate made of polymer film, metal foil or fiber fabric as sandwich material.
【Specifications】1200MM X 2800MM
【Thickness】 6MM (Thickness can be customized according to special purpose requirements)
[Physical Properties] Does not absorb water (safer in humid environment), scratch-resistant, non-fading, high hardness, easy to process
【Available occasions】High-end clubs, five-star hotels, private residences, super mansions, business centers
【Collocation Features】The color is soft, easy to match with other decorative elements, and durable.
Advantages of handmade mosaic products:
【Features】100% Made in Italy
【System】Conventional mosaic, customized mosaic
【Color】≥400 kinds
【Shape】 8 types 【Face】 16 types
【Available occasions】Wall decoration, humid environment, swimming pool, furniture panels, interior doors, kitchen countertops, floors, bathroom furniture, bathtub countertops, stairs
【Performance】 Wear-resistant, moisture-resistant, scratch-resistant, pressure-resistant, no discoloration
2. High-end Yuanchuang (Import Substitution) 丨 The world’s latest technology fashion styles
As a high-end alternative to imported products, World Impression products are developed with concepts derived from the seven continents of the world, corresponding to the unique nature and humanities of each continent., taking the development of world civilization as the macro background, by exploring well-known cities and buildings, excavating classic materials, and creating high-end decorative materials with story origins, high quality, and meeting the diversified needs of wall and floor decoration materials. In 2020, Oriental will be grandly launched , Europe, South America, and North America are the four major impression source products.
Oriental Impression:Absorb oriental traditional artworks and techniques to create artistic works of intentional beauty
【Texture】Rich colors, gradient effects, shading details
【Technology】Dry grain (transparent), cloth mold (rustic), superposition process
【Representative products】National style series, jade series
【Specifications】900 X 1800 (jade series), 600
European impression:Extract classic marble textures to create an art of architectural beauty, focusing on modern plain bricks.
【Texture】High-definition pixels, layered texture, natural and continuous texture
【Technology】Dry particles (transparent), cloth mold (rustic), superposition process
【Representative products】Eya white, Roman travertine, Snoch gray, Sardin gray, universal flower pieces
【Specification】900 X 1800, 600 X 1200
South American Impression: Extracting Mayan civilization and Samba culture, with rough texture and bold and strong colors, the South American Impression series is full of vitality and personality, focusing on dark bricks and matching tiles.
[Texture] Jumping colors, layering, and distinctive patterns
【Technology】Dry grain (transparent), cloth mold (plain)
[Representative products] Matching tiles, Via Gray, Rio Brown
【Specifications】900 X 1800, 600 X 1200
North American impression: Create a natural relationship of integration and symbiosis between man and nature, focusing on large-sized wood grain bricks.
North American impression: Create a natural relationship of integration and symbiosis between man and nature, focusing on large-sized wood grain bricks.
【Texture】Layered, delicate, anti-fouling 【Technology】Finely carved ink, smart abrasives
[Representative products] North American birch, pine [Specifications] 1200 X 196
3. High-end customization 丨 High-end co-branded customization by global masters
World Impression recruits designer partners globally to create modern designs for mass consumption on a global scale, and cooperates in depth with domestic and foreign design masters on "co-branded products + joint promotion". Demand comes from customers, and product directional development matches the global scope. With appropriate design solutions, each product is what users think, want and need
(Representative Case - Master Series)
Jiang Feng X World Impression
Everest Series
Zhou Jiongyan X World Impression
Tie-dye/newspaper series
Tang Zhonghan X World Impression
Geometric series
(Representative Case - National Style Series)
Oriental Impression-Guofeng Series, like poets, write beautiful things into the works, inspire from the mountains and rivers of flowing in ink from the smoke and rain, the jadeite jade with warm and glory, and the woven Robe cloth woven etc., based on this, we integrate the essence of oriental classic art and culture to develop and design ceramic tiles, giving the space the beauty of oriental feelings.
4. Headquarters Exhibition Hall
Exhibition Hall Address: Second Floor, Dongpeng Headquarters, No. 127 Jihua West Road, Chancheng District, Foshan, China
Project area: 330㎡
3. Brand Vision 丨 Yuanchuang Aesthetic Materials Helps the Construction of Modern Habitat
SICIS Create various aesthetic materials such as ceramic tiles, rock slabs, handmade mosaics, and glazed slabs, and use Yuanchuang aesthetic materials to support the construction of modern residences.
(This article is provided by the enterprise)
