Text/maoran
"618" was originally the anniversary of JD.com's stores. Since 2013, it has been imitated by major e-commerce companies and held various preferential activities on that day. It is now known as the National Shopping Carnival. )" auspicious meaning. So, did you chop your hands yesterday? Or participated in some wonderful events?
Where are the good things in the ceramics industry?
Terminal store Opening
Wuxi Li Home Tile New Store Opens< /p>
In July 2019, during the China Ceramics Network terminal market (Wuxi station) survey, China Ceramics published an article on the changing phenomenon of local ceramic exhibition halls and the suggestions given by local designers on exhibition design design "The area of ceramic tile exhibition hall has been greatly reduced, reflecting 5 trends︱Terminal survey ( Wuxi Station) 4》, due to the changes in local old and new stores, the trend of younger traders, and the emergence of new products (slates), local ceramic tile exhibition halls have begun to undergo huge changes.change. This is the reason why Wuxi Li Home Ceramic Tile dealers have to make changes to the original showroom from address to display. The changes highlight the vitality of brand development.
Henan Changyuan Shenke Tile Store Opens
On June 16, 2020, at the 2020THINKHOME brand promotional video premiere & media reception, a group of industry professionals witnessed the refresh and upgrade of the Shenke brand. Tao Jingcheng, sales general manager of Shenke Ceramics, said: Every brand proposition is based on a deep insight into consumer needs and leads changes in consumer needs. Therefore, the brand has always adhered to original design, accurately positioned the mid-to-high-end market, and is committed to serving high-quality original products. Everyone who is full of pursuit of life builds a better life. From the above display of the facade of the new Henan Changyuan dealer store and the product categories covered, it can be seen that the sales group positioning must be for high-end consumer groups.
Headquarters is open Action
General Ceramics Headquarters' 7-night live broadcast "Robbing the Factory"< /span>
From June 12th to 18th, 2020, the "6.18, 1 yuan to rob the factory" Dajun Ceramics national online live broadcast was held at the Dajun Global Marketing Center. Official data shows: the cumulative number of online viewers reached 625,000+ in the first two days. 5106 orders were obtained. The reason why the activity performance data is so large is that the benefits of the activity are staggering, for example: 20 square meters of antique bricks are 1 yuanCrazy grab, get 500 off when you spend over 5,000 yuan, become an invitation ambassador and get endless rewards within 500 yuan, invite friends or owners in the same community to buy products for the whole house and you will get 300 yuan in cash, etc.
Monalisa Group Director Zhang Qikang becomes an "Internet Celebrity with Goods" ”
On the evening of June 17, 2020, Mona Lisa Ceramics held an online live new product launch conference with the theme of "Mona Lisa Customized Slab Global Pre-Sale" in the JD Live Room. Important guests + on-site experience + selling point explanations, Zhang Qikang, director of Mona Lisa Group, came to the live broadcast room to personally bring the goods, and grandly released two original Mona Lisa ceramic tiles, "Walking in the Snow" and "Yunshan Listening to the Waves" The whole-body ceramic large-panel background wall, and the pre-sale preferential policy was announced on site. At the same time, the official flagship store of Mona Lisa Ceramics in Jingdong Mall was announced. For actual payment of 6180 yuan, you will get a one-year PLUS membership, special price whole house package, kitchen and bathroom package. There are many exclusive benefits such as vouchers for customized slate cabinets, and many awards such as Xiaomi LCD TVs and Midea smart rice cookers will be given away to enhance fans' sense of participation and interaction.
Summer freezing price at Guanzhu Ceramics Tmall flagship store
From June 18th to 30th, 2020, Guanzhu Ceramics will conduct a mid-year 618 sale at the Tmall Guanzhu Ceramics official flagship store. The discounts include: "Buy" at half price (1,529 yuan for kitchen and bathroom) Package), a single product is as low as 9.9 yuan, 1 yuan is worth 300 yuan (free design + privilege deposit), etc., and also adds feelings to create interactive prizes - share the beautiful stories that happen at home.
Qianghui Seiko Tiles 618 Ideal Life Carnival
From June 1st to 18th, 2020, Qianghui Seiko Ceramics held a simultaneous online and offline promotion of the "618 Ideal Life Carnival", and invited popular anchors to help out from 2:00 pm to 6:00 pm on the 18th. Tmall/Taobao live broadcast room, many benefits are as shown in the picture above.
Langwhale Sanitary Ware was selected as a star hot product in "The Hottest Products Are Coming" Season 2 goodies list
On June 18, 2020, "The hottest items are coming - the ones I like are sure to be explosive" Langwhale Bathroom Hot Styles·Tide 618 event, united with the stars of the second season of "The Hotties Are Coming" to bring goods Variety shows have brought consumers many popular products. This is Langjing Sanitary Ware's insight into the new consumption era and the trend of targeting the emerging consumer groups born in the 80s and 90s. With "rejuvenation" as the core, it runs through the brand image, terminal marketing, product design and other links.
