wen/chancan
一
As we all know, with the increasing popularity of finely decorated houses in various parts of my country, especially in first- and second-tier cities, there are endless incidents of fine decoration turning into "shock decoration" due to quality.
On August 3, 2020, the bathroom mirror cabinet of an owner of a finely decorated building in Nanjing was electrified. So far, his family members have been shocked three times. Fortunately, they are not seriously injured.
On July 17, 2020, a female owner of a finely decorated building in Beijing was enjoying her time at home. The glass door of the shower room in the bathroom suddenly exploded, and the flying glass fragments hit her head and multiple organs. The body parts were covered in blood and flesh.
On July 16, 2020, the "CCTV 2020 March 15 Party" exposed that the bathroom of an owner of a well-decorated building in Guangzhou leaked into a "water curtain hole", and more than 100 owners in the same community also experienced water leaks. .
On July 16, 2020, the "CCTV 2020 March 15 Party" exposed that the bathroom of an owner of a well-decorated building in Guangzhou leaked into a "water curtain hole", and more than 100 owners in the same community also experienced water leaks. .
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What these cases reflect are the big problems of hard-decorated houses. No matter which type of hard-decorated houses consumers buy, it is enough to make them regret and hate the developers. Because of this, a woman who bought a finely decorated house in a real estate in Nanning in 2019 complained because she was very dissatisfied with the quality of the house, but the problem could not be properly resolved, and she almost jumped to her death from the 25th floor.
In fact, many finely decorated houses not only have some major problems that cannot be delayed, but also countless small problems that are unbearable, such as wooden floors and ceramic tiles.
二
Let’s talk about the wooden floor first.
Everyone should know that almost all well-decorated bedrooms are paved with wooden floors.
Why not lay tiles in the bedroom?
On the one hand, of course, because the wooden floor is derived from wood, it has moderate elasticity and a large friction coefficient. It can automatically adjust the indoor temperature and humidity to a certain extent, giving people a wonderful feeling of comfort, warmth, and harmony with nature. .
On the other hand, because most of the wooden floors laid in bedrooms of finely decorated rooms are not solid wood floors, the purchase cost and laying cost are generally lower than ceramic tiles. Developers must consider reducing costs. Will choose wooden flooring instead of ceramic tiles.
What are the common problems with laying wooden floors?
The problem of unsightly styles and colors. For example, the "pork liver mahogany floor" of the hard-decorated houses that many consumers talk about is lagging behind the current aesthetic level of a few years or even ten or twenty years. Not only is it not beautiful, it also makes people feel very ugly.
Problems with the paving or the product itself. For example, wooden floors are deformed, warped, moldy, etc. No matter which type they encounter, it is a headache; as for formaldehyde exceeding the standard, it is even more annoying and worrying.
Improper care. For example, if you frequently mop the floor with a wet mop that drips water, it is easy for the wooden floor to get damp; if you forget to close the windows on rainy days, it is easy for the wooden floor to be damaged.
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Various problems with wooden floors in finely decorated houses often force consumers who buy finely decorated houses to reluctantly pry off the wooden floors and choose to lay ceramic tiles or solid wood floors.
三
Let’s talk about the tile issue.
Although ceramic tiles are generally more suitable for most people than wooden floors (see the author's previous article"Is it better to lay wooden floors or tiles on the ground? This may be The most practical analysis you have ever seen" article), but there are also many problems with ceramic tiles in finely decorated rooms, and they are the same as the problems with wooden floors.
The problem of unsightly styles and colors. Similar to the reasons why wooden floors are chosen for bedrooms in finely decorated rooms, due to cost considerations, developers purchase ceramic tiles with backward designs and colors and very low prices, which is not from the perspective of consumers at all. To weigh the pros and cons, there is really no way to take into account the aesthetic needs of different consumers. For example, the yellow tiles in the living room of a certain real estate company's finely decorated house were complained by many netizens as being out of date for more than ten years.
Problems with the paving or the product itself. There is color difference, high water absorption, not wear-resistant, cracks appear before paving, unevenness after paving, uneven joints, warping, hollowing, poor joint quality, and yellowing. Black, cracking and falling off, etc. For example, in a house in a finely decorated building, large areas of bathroom wall tiles fell off, and the owner has not yet solved the problem more than a month after he requested repairs.
Improper care. If you don’t pay attention to maintenance methods all year round, the problems of ceramic tiles are actually no less than those of wooden floors. Many damages are difficult to repair, and the amount of work required to replace them is too large. For example, only sweeping the floor without mopping it for a long time, or failing to stop the damage caused by children repeatedly scratching the ceramic tiles with sharp objects.
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Many problems exposed in the ceramic tiles of finely decorated houses also trouble consumers who buy finely decorated houses. Many people think that the long-term pain is worse than the short-term pain, so they simply pry off the tiles with many problems, and are willing to spend more to buy their favorite tiles and replace them. Paving.
四
Prying off the wooden floors or ceramic tiles of the hard-decorated houses and re-decorating them not only defeats the purpose of the state's hard-decorated house policy to save energy, reduce consumption, be low-carbon and environmentally friendly, and reduce repeated decoration and secondary decoration, but also increases consumers’ consumption expenditure and time cost.
This is the small problem that wooden floors and ceramic tiles in finely decorated houses bring to consumers. Compared with those big problems, they may not be worth highlighting, but they have become one of the important reasons why consumers are afraid of finely decorated houses.
It is a pity that many real estate companies cannot see this, or it is more accurate and appropriate to pretend that they cannot see this. Everything is done from the perspective of saving expenses and reducing costs, objectively depriving consumers of their right to choose, instead of Build a well-decorated house with the user as the center.
At the same time, the rise of finely decorated houses has also intensified the reshuffle of the ceramic industry, causing channel fission and retail shrinkage, making the strong stronger and the weak weaker. Small businesses and brands continue to lose retail sales due to their inability to get involved in fine decoration projects. Market share is gradually being eliminated, and leading companies and brands have developed rapidly as a result.
Fortunately, many consumers are not satisfied with their finely decorated houses, and some of them will turn their dissatisfaction into practical actions - thus the market for redecoration of finely decorated houses came into being. It is an opportunity for ceramic tile dealers to rely on good products and good services to cater to the needs of this group of consumers who are renovating and renovating their homes.
Author: Zen Can
