Jiyang Oushennuo Smart Franchise Store
Zhu Changtao, a distribution franchisee in Jiyang County, Jinan City, has been engaged in the ceramic tile industry for more than 10 years. He had previously been operating a small brand of ceramic tiles in Zibo. This year, he joined the Oceano Smart franchise model. The exhibition hall covers an area of 121 square meters. The acceptance was passed on July 28. Before the construction, only the boss worked alone. After the construction, there was already a team of 4 people. During the construction period, 15 orders were signed, and all employees learned how to use smart tools. The brick-selling business has already left. Without using smart tools, Mr. Zhu said: “It’s really not difficult to sell ceramic tiles well if you learn smart tools.”
After the store had a good start, what experiences and insights did the Jiyang store have? For this reason, we specially interviewed Mr. Zhu.
Question 1: What industry did Mr. Zhu work in before? Why choose to join Oceano? Since its operation, has Oceano been in place in terms of empowerment?
Answer: I have been involved in the ceramic tile industry since I started working. I used to run a small brand in Zibo, but last year I came up with the idea of turning to a big brand. At the beginning, I also got to know a few brands and kept comparing them. In my opinion, some brands have been in business for a short time and I would not dare to cooperate with them. There are also some small brands with luxuriously decorated showrooms, but after asking about them, I found out that the brands do not have With its own independent production line, product homogeneity is also very serious. I think a brand like this will have many problems in the future. In the end, I chose Oceano because the birth and development of the brand has been based on more than 20 years, and the reputation was very good after checking it online. I became interested, so I negotiated back and forth, and finally reached a cooperation.
After building this smart franchise store, I have full confidence in Oceano. During this period, the headquarters gave us all-round training, especially the three smart tools. I think Oceano can independently develop such a system, and its business awareness is really ahead of the industry for many years. The small brand I worked for before also had a similar system, but the sensitivity and clarity of the system were completely incomparable to our large interactive screens. This is a major feature of the brand and solves a problem that terminal shopping guides cannot design. problem. Generally speaking, I think the Oceano brand will definitely grow bigger and better, and I am very confident in the brand.
Dealer’s personal photo
Question 2: What is the current operating status of the Jiyang store?
Answer: Our exhibition hall is not big.But the decoration is implemented completely in accordance with the company's requirements. From the front entrance, the level of luxury at the door is far higher than that of other brands. The first impression customers have after entering our store is that it is not large in size but has comprehensive items.
We renovated and started selling goods in June. We organized an opening event and an alliance event by ourselves. In addition to the usual individual customers and customers who brought orders from previous old customers, we have now More than forty orders were signed. Although the unit value is not high, about 10,000 to 15,000, after all, it is a promotion period and our profit is not high, but we can build the brand in this way. Moreover, I have already sampled Oceano's excipients and increased profits by selling excipients. The current performance of excipients is good, and customers are still very interested in branded bricks with branded excipients.
Question 3: To achieve such excellent results, what are the strategies and plans for store operations?
Answer: After the exhibition hall was installed in June, Mr. Wu and Mr. Liang from the manufacturer came over and gave us guidance, told us the next step of product promotion, and guided us to conduct an opening event and select some Special offer products, if there is an alliance activity, also participate in it, which can quickly increase the popularity in the building materials circle, which is equivalent to telling others that Oceano has entered Jiyang.
We immediately organized the implementation activities. Although it was very tiring, everything was fruitful. First, he opened the business and signed more than a dozen orders. Later, he participated in an alliance event and signed more than a dozen orders. Although we encountered some inventory problems during this period, with the coordination of the manufacturer, we held monthly sales planning meetings, the main products were decided at the beginning of the month, and the inventory problem was easily solved.
During the construction of smart franchise stores, we first used Jukebao to promote our own circle of friends. I forwarded Jukebao content to many of my friends. They were all envious of me for making a big brand. I am very interested in the brand. A sense of confidence also emerged spontaneously. One of our shopping guides successfully obtained the phone numbers of two customers of Jiyang Shimao International during social marketing and is tracking them into the store. At the same time, we also used 3D cloud design to draw a floor plan for a high-end customer. Simple design.
In this small place, there are relatively few brands that can be designed. Our 3D cloud design shopping guide can operate it and export quotations, which makes customers feel very formal and strengthens their trust. Previously, we were negotiating with an investor who was planning to invest in a hotel locally. It was also because of our drawing abilities that we had the intention to cooperate. At that time, there were no interactive large screens, so we used the computer version and IPAD of the manufacturer's teacher to show the pictures to the customer. The effect was very good. In the next step, we will definitely follow the guidance and arrangements of the manufacturer. All employees will learn to use the three major tools and continue to do activities to stimulate sales. I believe we will be able to get more orders.
Team photo
Question 4: Can Oceano’s three smart tools actually help stores from training to sales implementation?
Answer: First of all, I am very grateful to the company for supporting us. It specially sent people to provide us with in-depth training and guide us in activities. Since the interactive large screen arrived relatively late, we initially used the computer version for training. After the large screen arrived, we were organized to conduct large screen demonstrations. Now when we meet customers, we will extract some words from the "Brand Culture" trained by the teacher to promote it. At the same time, we use our interactive large screen to allow customers to select their intended products and leave their contact information. After leaving the store, we will use Jukebao to send renderings and products for tracking, and forward Jukebao’s content every day for promotion. All of this is inseparable from the support and help of the manufacturer. There are many brands that we have come into contact with, and no one brand can. Like Oceano, who provides such detailed help and guides us step by step to improve performance. We are very grateful for the manufacturer's support. We will definitely make good use of the three tools of wisdom to achieve better performance. Thank you!
Jiyang Oushennuo Smart Franchise Store can quickly get off to a good start. In this process, Mr. Zhu’s efforts are indispensable. He believes that fools wait for opportunities, while wise men create opportunities, and Jiyang Oushenuo has always been for himself. Development creates opportunities. I believe that the future Jiyang Oushennuo Smart Franchise Store will be able to work hard and achieve more impressive results.
(This article is provided by the enterprise)
