Gather new energy and work together - Faensa Sanitary Ware's 2020 Dealer Summit of the Three Eastern Provinces and the Launching Meeting of "Ending with Beauty and Broadcasting Art" was grandly held in Harbin, China on November 18.
On the morning of November 18, Faensa executives and dealers gathered in the "Ice City" to taste the Harbin new image store. FAENZA transforms the art of life into the humanistic expression of space, and builds living art museums in the Ice City, shining the Ice City with Italian elegance.
Multiple channels empower terminals to build core competitiveness
On the afternoon of November 18th, we gathered together to work together - FAENZA Sanitary Ware's 2020 Dealer Summit of the Three Eastern Provinces was officially held. Mr. Yuan Yongsheng, Director of Sales Department of North China of FAENZA Sanitary Ware, focused on the new market environment and combined with the industry development trends, analyzed the sales status of the three northeastern provinces, proposed solutions to improve sales, focused on key tasks, and created new brand momentum. Sales need to delve deeply into the mainstream of consumption and use strategic thinking to ensure steady sales growth.
Mr. Yuan Yongsheng, Director of North China Sales Department
Ms. Tang Ningning, Planning Director of FAENZA Sanitary Ware Marketing Department, explained terminal store image specifications and omni-channel strategic upgrades, and conducted unified publicity on terminal store video playback, material layout, service specifications, etc. It will continue Italian elegance and bring users a better in-store experience.
Ms. Tang Ningning, Marketing Planning Director
Strategic engineering channels are of great significance for occupying market share. Mr. Zhu Weimin, director of the Engineering Comprehensive Services Department of FAENZA Sanitary Ware's Key Account Department, introduced the sales data of engineering channels from January to October, analyzed the current situation of engineering channels, and It is proposed to increase the acquisition of project information, seize the market with a joint marketing model, increase the stickiness between the brand and real estate companies, and grow along with the trend.Accelerate the transformation of the engineering sales model.
Mr. Zhu Weimin, Director of the Engineering Comprehensive Services Department of the Key Account Department
" Formulate reasonable business assessment mechanisms, risk control systems, focus on products and other methods to enhance the core competitiveness of brand home decoration channels.
Mr. Li Yazhou, Director of the Home Decoration Channel Department of the Key Account Department
FAENZA is committed to the construction of designer channels. Mr. Huang Kai, FAENZA Bathroom Designer Channel Operations Manager, demonstrated multiple activities carried out by designer channels, using designers to empower sales and gain insight into the market. demand, strengthen the stickiness between designers and brands, seize market opportunities, and strengthen brand strength.
Mr. Huang Kai, Designer Channel Operations Department Manager
"A strong terminal starts with a high-quality store image." In 2020, FAENZA's new image terminal stores will be launched nationwide. Mr. Li Jimin, manager of the North District of the Display Department, elaborated on the creation of the "Faenza Terminal Store" five-sense "system" 》, starting from the five sense systems of vision, hearing, smell, touch and taste, it proposes multiple store improvement methods to help the terminal image become more standardized and unified.
Mr. Li Jimin, North District Manager of the Display Department
Mr. Cheng Jun, Director of FAENZA Bathroom Customized Bathroom Promotion Center, showed the customization data in North China, introduced the ordering steps and customized products in the customization model, and explained the policies for personnel assistance and sample loading related to customization to improve Customized processes and product solutions to provide dealers withCompetitive product support.
Mr. Cheng Jun, Director of Customized Bathroom Promotion Center
Mr. Ye Zhenyong, Regional Manager of FAENZA Sanitary Ware North China Sales Department, explained the plan of FAENZA North China’s year-end large-scale promotional activities for the “Finishing to Beauty and Showing off Arts”, with multi-channel intensive cultivation and full matrix Precise layout, year-end carnival, huge discounts for thousands of cities, and a beautiful ending are bound to make a great show.
Mr. Ye Zhenyong, Regional Manager of North China Sales Department
Gather new forces and discuss development
Next, Mr. Ye Zhenyong and Mr. Men Xiangzhe, the regional managers of the North China Sales Department, initiated a discussion on issues in the three eastern provinces. During the development seminar in the three eastern provinces, dealers and FAENZA leaders took turns to speak on "how to expand new channels." ", "How to further increase the sales of high-value products", "How to speed up distribution development and upgrading" and other topics were heatedly discussed. The collision of thinking and reasoning can concentrate efforts and provide reliable suggestions for development.
" Next year, we will further create brand differentiation and further enhance the brand's influence through designer channels, marketing models, terminal team ratings and training.
Mr. Huo Weichao, General Manager of FAENZA Sanitary Ware Division
Only by discovering the potential needs of consumers, constantly embracing changes, and constantly innovating can we stay at the forefront of the market. Multi-channel empowering terminals to create brand differencesculture and core competitiveness, FAENZA and its dealers work together to work together.
