Consumption upgrades, the cold winter continues, market loss, and cost increases... In the ceramic construction industry where competition is becoming increasingly fierce, the profitability of traditional stores has obviously gone downhill. In an era of rapid development of information technology, how to effectively improve operational efficiency and provide consumers with a superior material selection experience has become the next hot topic in the home building materials industry.
At the beginning of 2021, Guanxingwang CeramicsThe North China Central Warehouse License Awarding Ceremony and the North China Regional Investment Promotion Conference are in full swing, heralding the Crown Star King Ceramicshas launched a new round of investment model in the industry with its "central warehouse + smart store"! So, what are the highlights of this Guanxingwang Ceramics investment promotion model in North China that subvert the tradition?
Smart store + efficient profit
Agent for first-line ceramic brands starting from RMB 80,000
“Smart store” is the marketing model first launched by Guanxingwang in 2021.
The new marketing model will open a new store format at the terminal: offline store interactive large screens + design diversion tools, output a set of new form of store solutions, and achieve rapid brand sinking.
Four modernizations and one strength, "lightweight, quality, visualization, and assistance" have become the four core advantages of Guanxingwang Smart Store.
There is no need to enter the home furnishing mall or the building materials market. The store area starts from 80 square meters and can be easily operated by two or three people. It only costs 80,000 yuan to open a store. In addition, with the blessing of the brand center warehouse and regional service center operation model, a pair of terminal stores Precise assistance realizes the powerful advantages of small investment, low cost, zero inventory, and quick profit, and effectively solves a series of difficult and miscellaneous diseases such as operating difficulties, high costs, and high pressure.
In the information age, cost efficiency and shopping experience have become the essence of new retail. Guanxingwang Smart Store provides visual scenario application solutions and nearly a thousand products.Products, tens of thousands of cases, and series of marketing activities are all included to greatly enhance customer experience.
Build a store in 40 days and make profits in 60 days. We are serious.
The current competition between brands is not only a competition of products, but also a competition of marketing models. For dealers, they must choose a brand, and more importantly, choose a stable and long-term profitable business model to produce maximum benefits with the minimum investment and achieve sustained profit growth.
Guanxingwang’s “smart store” has created a “quick store establishment in 40 days and quick profit in 60 days” system to help dealers reduce business risks and improve business quality.
How to build a store in 40 days and make profits in 60 days?
Quick store construction in 40 days:10 days design phase + 30 days construction phase
A mature design team is a strong guarantee for rapid store construction. Customized design + construction guidance + soft decoration matching are tracked and controlled by full-time designers to help the terminal create fashionable and elegant luxury stores.
60 days of quick profit:20 days of foundation building + 20 days of profit practice + 20 days of profit explosion
"Giving tools + giving methods + strong training + heavy activities" builds a strong support system to relieve dealers from worries.
Overwhelming resource investment in central warehouse
Tens of millions of inventory moved forward, dealers pack lightly
A series of problems such as high inventory pressure and high logistics and transportation costs have put dealers facing severe pressure to survive. Therefore, the regional center warehouse model came into being.
As early as 2017, Guanxingwang Ceramics proposed to deploy central warehouses nationwide, for some In the district and county market, for weak dealers, early store rent, decoration costs and other expenses put them under heavy pressure in the initial stage. The establishment of regional central warehousesIt is undoubtedly a timely help. Cutting off inventory preparation, saving transportation costs, shortening transportation time, realizing sales and product inventory are closely linked, and reducing later operating difficulties, dealers can go into battle with ease.
It is worth mentioning that, under the regional central warehouse model, Guizhou Province has achieved fruitful results in investment promotion and business support since 2017 through unprecedented assistance and precise assistance policies. In the past three years, Guizhou Guanxingwang Ceramics's newly signed terminal stores have been able to maintain profitability, and no dealer has chosen quit. For example, dealers in Yuping County, Tongren City, Guizhou began to represent Guanxingwang in December 2018. Through a series of assistance and support from the headquarters, they gradually became bigger and stronger. In 2020, they won more than 600 stores in Tongren City as agents of Guanxingwang. , becoming the two-level agent of Guanxingwang Ceramics in Tongren City and Yuping County.
In addition to warehousing, logistics and other functions, the Guanxingwang regional central warehouse model can also play a strong radiation role in surrounding areas:Technical guidance, regional linkage, sales doubts, etc. At the same time, the Guanxingwang headquarters will also provide continuous assistance, and go into the terminal to provide step-by-step guidance on how to provide good services, how to explain products, and how to conduct precise marketing, allowing dealers to grow rapidly under the regional central warehouse model.
25 years of brand accumulation
Strong strength + excellent products + good display
For dealers, brand strength always runs through all aspects of daily sales, and strong brand genes are a strong backing.
As a well-known brand in the industry for 25 years, Guanxingwang has strong brand accumulation, high-end product system and cutting-edge application display.
From 1995 to 2021, step by step, Guanxingwang continues to create miracles in the industry. In terms of brand building, the 6,000-square-meter Yashe Lifestyle Center made a stunning appearance, becoming a hot topic inside and outside the industry. In addition, a series of brand image upgrades such as brand VI, image painting, official website, and promotional videos have laid the foundation for Guanxingwang's "fashionable, modern, and international Fan image". In terms of intelligent manufacturing, Guanxingwang continues to deepen intelligent construction and keeps up with the world's innovative technologies. All 6 intelligent production lines in the 530,000 square meters modern industrial park in Qingyuan Yuantan have been put into operation and are equipped with fully automated production equipment.Greatly improve production efficiency. In 2018, the industry's first three-dimensional intelligent warehousing center was officially put into use, realizing a comprehensive move from "manufacturing" to "intelligent manufacturing". In terms of product research and development, Guanxingwang has joined forces with three top design companies in Italy. Product design is in line with international standards and leads the industry. With nearly a thousand products and dozens of specifications, it is enough to create Guanxingwang’s exclusive product system and provide terminal sales. Strong support.
Super spoiler
On April 12, Guanxing Wang Ceramics will hold the "Smart Store Hot Investment Promotion and Guanxing Ceramics" in Tianjin Wang Zhongcang Licensing Summit". The new marketing model of "first-line brand + central warehouse model + smart store", can truly "reduce the burden" for dealers and help you Guarantee efficient profits!
Interested dealers may call for consultation.
Wealth Hotline: Manager Zhang 13927751909
