Sing the song of struggle and gather momentum to dream of the future. On April 18, the 2021 Potential Energy Conference of Enterprises in the Direction of "Gathering Potential Energy to Create Market Energy" was gloriously opened at Xiqiao Production Base and Nanhai Qiaoshan Cultural Center. Leaders from associations at all levels, dealers, partners, and industry media from all over the country More than a thousand people including friends gathered together to enjoy the feast and draw the blueprint.
Taking advantage of the momentum in 2021: Upgrade your image and start a new journey
In 2021, in the context of the industry where opportunities and challenges coexist, Directional Enterprises will proactively seize the trend of the times, lead by innovation to empower quality, technology, service, and marketing, improve quality and efficiency in multiple dimensions, and keep pace with the times. Forge ahead towards the future.
Inauguration ceremony of the production base building and filter slate art museum
With the continuous advancement of the company's five major development strategies and the continuous enrichment of new product systems, directional corporate brand marketing will continue to move forward. On the occasion of the Potential Energy Conference, Xiangxiang Enterprise held a completion ceremony for the production base building and filter slate art museum. This not only marked the upgrade of the company's brand image and product image, but also provided strong momentum for the company's high-quality development. .
Filter Slate Art Gallery
At the celebration site, Liang Weiming, Chairman of Xiangxiang Enterprise, first expressed his warm welcome and heartfelt thanks to all the leading guests, dealers’ families, and friends from all walks of life.
Liang Weiming, Chairman of Direction Enterprise
Liang Weiming also said, "Direction Enterprise always follows the trend of the times and adheres to high-quality development. The launch of the filter slate series and the construction of the filter slate art museum are to adapt to the needs of the slate market and multi-channel development; At the same time, the company is also actively building a party history museum to commemorate the 100th anniversary of the founding of the party and inspire red momentum. In the future, all people working in the direction will work together to achieve vigorous development of the company. ”
Chen Zhenguang, vice president of the Guangdong Ceramics Association and secretary-general of the Guangdong Building Materials Industry Association, fully affirmed the results and achievements achieved in the development process of the company. He believes that Dongfang Enterprises builds products with integrity, provides services with sincerity, and expands markets with care, setting a good example for business operations and industry development. Direction tile, tile direction!
Chen Zhenguang, Vice President of Guangdong Ceramics Association and Secretary-General of Guangdong Building Materials Industry Association
Li Zuoqi, vice president of the executive committee of the China Building Materials Circulation Association and chairman of the Ceramic Bathroom Distributors Committee, sent his sincere blessings to this inauguration ceremony and placed high hopes on the company's future development. He said that the report of the 19th National Congress of the Communist Party of China proposed the implementation of the rural revitalization strategy, which caters to the subdivided channel layout of directional enterprises and is a major opportunity for development to take advantage of the trend. It is hoped that enterprises in the direction can cultivate their internal strength, continue to innovate and develop, strengthen market layout, and make greater contributions to the industry and consumers.
Li Zuoqi, Vice Chairman of the Executive Committee of China Building Materials Circulation Association and Chairman of Ceramic Bathroom Distributors Committee
The lion wakes up and dots its eyes to bring auspiciousness, and the gongs and drums sound in celebration. All distinguished guests jointly cut the ribbon for the celebration and started a new milestone in the development of the company. Later, Liang Weiming, Chairman of Xiangxiang Enterprise, and Liu Liyan, Managing Director, jointly dotted the eyes of the auspicious lion. As the auspicious lion awakened, danced, picked green flowers and prayed for blessings, the celebration reached a climax.
Ribbon-cutting ceremony
Lion dance dots the eyes, wishing you good luck
We hope that the Hebei direction will be ready to start a new journey. The successful completion of the production base building and filter slate art museum shows that the company is moving forward with higher quality and higher standards, adding a new wing to enhance comprehensive competitiveness.
Ribbon-cutting photo
Leading the Trend 2021: Empowering Big Celebrities to Help Growth
Only by knowing the situation and understanding the trends can we seize the opportunities and take advantage of them. Gong Wei, secretary-general of the China Building and Sanitary Ceramics Association, said that in recent years, the market situation and national policies have continuously promoted the transformation and upgrading of enterprises. The rise of large ceramic slates, green manufacturing, and the upgrading of intelligent production are the reasons for the standardization and maturity of our industry. As a symbol, the architectural ceramics industry is gradually moving towards a new era!
Gong Wei, Secretary General of China Building and Sanitary Ceramics Association
“Only companies that are good at grasping market trends, discerning opportunities, have clear strategies, flexible tactics, and the courage to explore and try can stand on the forefront and take the lead!” Secretary-General Gong said.
Chen Huan, President of the Guangdong Ceramics Association and Executive Vice President of the Guangdong Building Materials Industry Association, delivered a speech at the event. He believed that behind the culture is the heart of a business leader, who has a heart to contribute to society and a common goal with customers. The heart of development and the heart of seeking a future for employees. With this sincere heart, we will surely win the trust of customers, the support of employees and the recognition of society.
Chen Huan, President of Guangdong Ceramics Association and Executive Vice President of Guangdong Building Materials Industry Association
Meng Jianguo, honorary president of the Material Application Branch of the China Building Decoration Association and chairman of Beijing Zhubang Architectural Decoration Engineering Co., Ltd., affirmed the products and services of the direction company in his speech, and said that people have a direction, and companies must also have a direction. Good corporate brand,The culture is good and the products are good. I wish the company will develop better and better in the future and become the direction and benchmark of the ceramic industry.
Meng Jianguo, Honorary President of Material Application Branch of China Building Decoration Association and Chairman of Beijing Zhubang Building Decoration Engineering Co., Ltd.
Strategy for 2021: Only by being sincere can you always succeed
Liu Liyan, Managing Director of Directional Enterprises, gave a keynote speech on "Sincerity is the key to success". While explaining the development of Directional Enterprises in the first quarter, she used the most sincere confession to express her gratitude to industry leaders and dealers. Love and gratitude from people and friends from all walks of life.
Liu Liyan, Managing Director of Direction Enterprise
Under the new environment in 2021, Liu Liyan said that the future focus of the company is "unstoppable and extreme like light". The company will continue to exchange sincerity for sincerity, create products with ingenuity, improve the product system of full specifications and full categories, and research and develop Products that are closer to life and warmer create market energy for development! ”
Twelve years of hard work in the business world can lead to potential; 12 years of sincerity can lead to success. Yan Xiuli, a dealer of Kangjun Ceramics, and Wang Aiping, a dealer of Roland Piaget ceramic tiles, jointly recited the poem "Me and Direction", which affectionately expressed their love and gratitude for the direction enterprise, and all the direction people were moved by it.
Kangjun Ceramics dealer Yan Xiuli (left), Roland Earl Ceramics dealer Wang Aiping (right)
"Let us grow together with the direction and move forward firmly!" This moving poem recited carries the warmth of ideals and original intentions, reveals trust and support for the company, and conveys the confidence to forge ahead with the direction. and strength. As long as our hearts are together, nothing can hinder our progress!
Building momentum for 2021: strategic cooperation to create a win-win situation
In order to meet the new market situation and new development needsLooking for new momentum, at the meeting, Guangdong Direction Ceramics Co., Ltd. and Beijing Qiaoxin Decoration Engineering Design Institute Co., Ltd. formally signed a strategic cooperation agreement. The two parties will achieve a high degree of resource integration based on the principles of close cooperation, complementary advantages, and common development. , create a win-win situation.
Liu Liyan, Managing Director of Direction Enterprise, and Han Jufeng, Chairman of Beijing Overseas Chinese Decoration Engineering Design Institute Co., Ltd., signed a strategic cooperation agreement as representatives of the enterprise
Facing the trend in 2021: cultural upgrade, endogenous power
The life of enterprise development is maintained by corporate culture. Having been deeply involved in the ceramic industry for more than ten years, Xiangfang Enterprise has adopted the spirit of struggle as its main melody, and has accumulated a profound corporate culture, leading and inspiring Xiangfang people to work hard and become the strivers of the times.
On the occasion of the 2021 Potential Energy Conference, the company has reorganized and improved the company's 12 years of cultural accumulation around the four major components of brand potential, innovation potential, marketing potential, and cultural potential, and compiled a book containing "Potential Energy Code", a corporate culture publication with the spirit of Direction, was officially released at the conference, allowing more people to enter the direction, understand the direction, and find the direction.
"Potential Energy Code" release ceremony
Gathering momentum in 2021: working together to embrace the future
With the shocking performance of the musical "Direction·Energy", the 2021 Potential Energy Conference Dinner of Directional Enterprises officially kicked off, and the cheerful rhythm pushed the atmosphere of the dinner party to the first climax.
Liang Weiming, chairman of Directional Enterprise, sincerely said in his speech: "Every progress of Directional is inseparable from the strong leadership of party committees and governments at all levels, the strong support of partners, and the dedication of all employees. Work together. We will always maintain a sincere and grateful heart, and work with all partners to achieve new leaps and create new glories! ”
A toast to Mr. Liang Weiming, Chairman of Xiangxiang Enterprise
Toast all the senior executives of the company to all the guests
The wonderful program, with its infinitely creative interpretation, instantly ignited the atmosphere at the venue. Let the audience enjoy an unparalleled audio-visual feast and at the same time feel the upward and forward power of the company.
Wonderful performance
A lucky draw was also specially prepared at the dinner. Amid laughter, we send everyone good luck and blessings with generous gifts.
As the 2021 Potential Energy Conference comes to an end, the melody of "Unforgettable Tonight" slowly sounds, and everyone sings to retain the joy and reluctance of tonight. At this point, the 2021 Potential Energy Conference of Enterprises in the Direction of "Gathering Potential Energy and Creating Market Energy" has come to a successful conclusion!
Unforgettable tonight, praise the era with singing; bid farewell to tonight, pay tribute to the era with hard work
The time is right for hard work and struggle, and the right time for innovation and development. There is a long way to go in the future. Directional Enterprise will support and support all dealers, family members and partners, forge ahead, carry out hard work to the end, carry out innovation to the end, and continue to write the direction change of the new era with passion. What a spring story!
Win in 2021, and you will eventually live the way you want
2021·ENERGY
The mission of the times is calling
The magnificent journey is at your feet
Win in 2021, and you will eventually live the way you want
