On October 23, the core dealers of Eagle Brand Ceramics from South China gathered at the Eagle Brand Wall and Floor Expert Hall. Wu Qichao, chairman of Tianan New Materials and Yingpai Industry, Chen Xianwei, executive president of Yingpai Industry, Zheng Xionglin, general manager of Yingpai Marketing Center, and He Wanzhi, general manager of Tianan Integration, discussed how to quickly carry out " Wall and floor experts" terminal layout, conducted in-depth exchanges. This is the first time that the Eagle Brand Marketing Center has disclosed marketing measures such as the wall and floor expert product system and service assistance system after Tianan New Materials (603725.SH) released the Eagle Brand "Wall and Floor Expert" strategy in mid-September.
On September 15, 2021, Eagle Brand officially announced its entry into the pan-home furnishing market, fully opening up the wall-to-floor integrated sales market, and systematically deploying pan-home furnishing products, channels and markets based on existing channels. Subsequently, in less than a month, the Eagle Brand Marketing Center successively discussed the wall and floor expert development model and implementation promotion work with core dealers in East China, North China, West China and other regions, and synchronized the creation of the country's first wall and floor expert by the Eagle Brand Headquarters. The museum is being renovated in full swing. In mid-October, the newly renovated exhibition hall welcomed Eagle Brand's first batch of important customers, core dealers in South China.
△Core dealers in South China visited Eagle Brand’s first wall and floor expert pavilion
In this core dealer exchange meeting in South China, Chairman Wu Qichao of Tianan New Materials and Eagle Brand Industry shared Tianan’s development history, corporate development strategy, product advantages and technical advantages. Focusing on the development deployment of "New Eagle Brand", Director Wu explained how Ruixin Materials, Tianan Integrated and Eagle Brand Ceramics under Tianan New Materials (603725.SH) empower each other and how to build the Tianan ecosystem through multi-category products. , create value for dealers. Director Wu said: Everything is customer-centered and market-oriented. In the future, the market frontline will form a "marketing + product + service" team to efficiently solve customer problems and allow customers to do their sales work with peace of mind.
At the meeting, Mr. Zheng reiterated the four marketing development models of New Eagle Brand, the definitions of different store formats and their internal relationships. "Dealers can extend the wall and floor expert's store on the basis of the current specialty store to achieve quick transformation; dealers with mature conditions can imitate the wall and floor expert pavilion launched by Eagle Brand headquarters and launch new stores independently." In addition, it will The Eagle brand wall panel product series was displayed for the first time, including: 18 diatom technology wall panels +10HPL flooring. It is understood that through the combination of wall panels, a variety of space design solutions can be formed, which can solve the confusion of design matching for dealers.
With the continuous changes in the market environment and the iteration of consumption patterns, providing comprehensive solutions around consumer needs is becoming a hot topic in the market. Mr. Chen emphasized: Eagle Wall and Floor Expert is a necessary stage for dealers to enter the pan-home furnishing industry. Through this transitional stage, dealers can comprehensively learn about space aesthetics and space solutions, and develop together with the headquarters in the future.
Finally, the core dealers in South China conducted interactive exchanges on the marketing work of wall and floor experts. Mr. Shao of Shenzhen shared some of his thoughts and experiences on getting involved in the self-contained segment. He said: Based on construction considerations, extending the self-contained segment is beneficial to the development of dealers. When the Eagle brand wall panel series was launched, Shenzhen dealers were also promoting the products. They will participate in the exhibition early next month for the first comprehensive product promotion and conduct sales and installation skills training for more than 20 workers. Mr. Luo, a dealer in Zhuhai, said that wall panel products are conducive to horizontal market development. “Increasing product categories will help increase unit value,” said Mr. Fan from Huizhou. At the meeting, dealers expressed their opinions, offered suggestions and suggestions for the promotion of wall and floor experts, and solidified the first step in terminal development.
The road is long and there are obstacles, but the journey is approaching. If you keep doing it, you will have a promising future. After a one-day meeting, the core dealer meeting in South China was successfully concluded. It is believed that in the near future, the store status of the Eagle Wall and Floor Expert Center will soon be implemented in the terminal market.
