On December 10, 2021, the signing ceremony was held in Foshan, China. X Baite Ceramics, a major brand, is undoubtedly another enrichment and precipitation of brand value.
Witnessed by He Yu, the producer of "Big Country Brand", Lei Zhenye, general manager of Baite Ceramics Brand, and a group of guests, "Big Country Brand" and Baite Ceramics took the theme of "Big Country Brand, Traffic Engine" The strategic cooperation signing ceremony was successfully completed. They discussed the high-quality innovative development path of the ceramic industry, opened a new chapter in brand services, and promoted a new future for brand development.
"Big Country Brand" Producer Shi Heyu
Lei Zhenye, General Manager of Baite Ceramics Brand
Chapter 1 Traffic Thinking
Manufacturing in a big country must have a big country brand. So, what kind of capabilities and responsibilities are needed to be called a great country brand that represents national progress and national progress? As a deep cultivator of Chinese architectural ceramics brands, the answer given by Baxter is: high, precise, special and high-quality.
For 23 years, Baxter has always adhered to the development path of ingenuity-based and innovation-driven development, and has taken the revitalization of national brands as its own responsibility, taking "promoting China's building ceramics industry to the world" as its responsibility, and resonating with the times, which is why Baxter Can become the foundation of a major brand.
At the strategic cooperation conference, Baxter Brand General Manager Lei Zhenye analyzed the market environment and said that in the era of universal traffic, mastering traffic thinking, quality, service, innovation, and differentiated competition are the keys.
Chapter 2 Brand “National Team”
Regarding Baxter becoming a member of the "China Brand National Team", the producer of "Big Country Brand" He Yu mentioned in his speech: Baxter Ceramics has focused on ceramic R&D, design and innovation for 23 years, and has more than 170 patents and Green smart factory, leading China’s building ceramics brandSpecial Ceramics embodies the value, culture, and image of a major national brand in terms of manufacturing technology, product quality, technological innovation, and promoting high-quality development of the industry. Deeply influence consumers and accelerate Baxter brand communication and penetration, thereby helping Baxter improve the terminal image and ultimately increase sales conversion.
Chapter 3 Building a Brand Template
Founded in 1999, Baite Ceramics is a subsidiary of Shuncheng Ceramics Group, one of the world's three largest architectural ceramics carriers. It is a local brand of Foshan architectural ceramics that has been established for 23 years. Focusing on the high-end ceramic tile fashion brand positioning of "youth, design, innovation, and international style" and adhering to the brand concept of "becoming a better self", Baxter uses a keen young sense to promote innovation in national home furnishing needs.
This year coincides with the 23rd anniversary of the founding of the Baite brand. Over the years, it has received many of the highest honors in the ceramic industry, such as "Guangdong Province Famous Trademark", "Top Ten Ceramic Brands", "Engineering Recommended Brand", and "High-tech Enterprise". The launch of the strategic cooperation with "Big Country Brand" also shows the outside world a Baxter with new brand connotations. It also sets a high-quality brand model for the ceramic industry.
Chapter 4 Product Upgrade
Cui Guocong, the head of the product department, started with "Popular Wind Vane" and analyzed 8 major fashion trends in the ceramic industry. With a young vision and a complete product system, combined with Baxter Ceramics' super IP-Camaron, it is diverse, fashionable and Aesthetics, proposes tactile experience and spatial applications, and helps product upgrades.
Cui Guocong, head of product department
Chapter 5 Win-Win Cooperation
In an era where traffic is king, Baxter set out to establish a new media matrix to help brand terminals. Advance online and offline simultaneously to further seize a larger market share. Cooperate deeply with various fields and join hands with excellent and professional third-party partners to give full play to their respective advantages and carry out multi-field, multi-level and omni-channel cooperation and exchanges to better promote the high-quality development of Chinese brands.
Chapter 6 Outlook
At this point, one hundredTe Ceramics' "Big Country Brand·Traffic Engine" 2022 new product planning and brand strategy seminar concluded successfully. Baxter will always adhere to ingenuity and innovation to build its brand and show the style of a major brand.
