On December 27, 2021, the "One Rock and Nine Tripods" Stone Slab Industry Development Strategy Summit and the 2nd "Golden Rock Award" Award Ceremony were held in Nanzhuang, Foshan, China, under the guidance of the Foshan Ceramic Society and hosted and undertaken by China Ceramics Network The Ceramics Theater of Ceramics Headquarters was grandly held.
On the same day, Deng Shaoqing, general manager of the Owen Lai Stone Slab Division, was invited to participate in the theme forum of the event, where he collided with several other industry figures and gained many insights. Over the past year, Ouwenlai's outstanding performance in the field of rock slabs has been recognized by the "Golden Rock Award" organizing committee and all walks of life in the industry, and it was awarded the title of "Consumers' Favorite Slate Brand".
It is understood that the "Golden Rock Award" is based on the purpose of "finding and commending benchmark brands of rock slabs and empowering the development of rock slab brands and the ceramic industry". It has been successfully held for 2 times. It aims to create a palace-level professional rock slab industry. It is the first professional award focusing on slate in the field of building materials and home furnishings. In the selection of this year's "Golden Rock Award", Owen Lai's fine slate was successfully shortlisted as a "dark horse". Finally, with its strong brand advantages, it won the title of "Consumer Favorite Slate" in the 2nd "Golden Rock Award" selection. Brand" award strongly confirms the correctness and foresight of Owen Lai's fine stone slabs to deeply cultivate the "fine stone slabs" subdivision channel.
As the leading brand in the industry segment, Owen Lai has always been recognized and loved by industry franchisees. Relying on the solid brand terminal market foundation, Owen Lai officially entered the field of rock slabs in November 2020, positioning itself as a "high-quality product". "Stone Slab" has opened up a brand-specific path of differentiation.
It is reported that Owen Lai promotes the implementation of the slate project, mainly based on improving the competitiveness of franchisees. It also expands and upgrades Owen Lai's product matrix, so that franchisees have stronger product potential to connect with the end market of slate slabs. tuyere. As a manufacturer of rock slabs, Ouwen Lai adheres to the development strategy of digging deep wells and continuously upgrades and improves the product system.
The rich surface characteristics are one of the product highlights of Owen Lai's fine stone slabs. It is reported that in the rock slab sector, Owen Lai developed T-GBSTThe model was introduced into the design and development of high-end slate slabs. The technology applied to Owen Lai's premium slate products involves as many as 11 new tactile technologies, making the slate decorative surface more refined, three-dimensional and rich in details, presenting a composite surface, skin surface, and delicate Various contact surfaces such as carved surface and soft grease surface.
Deng Shaoqing said that after this year’s slate price war, all brands are trying to differentiate their products in terms of product technology. Regarding craftsmanship, he believes that the brand should have core competitiveness, and the company's R&D team should be experienced and make its own things; at the same time, choose channels according to the specific conditions of the product and brand, and do not change tracks easily, "stretching your hands too far." You may get nothing in the end.
The strong brand market foundation ensures that the competitive potential of Ouwenlai franchisees can be maintained at a high-end level, and new development space can be obtained by focusing on the field of rock slabs. This year, Owen Lai's fine slate slabs have accelerated their marketing layout. Whether it is outdoor advertisements on major traffic roads, or large exhibitions such as Xiamen Stone Exhibition, Guangzhou Construction Expo, Foshan Tanzhou Exhibition, etc., Owen Lai's fine slate products have relied on Its unique charm harvests a large amount of traffic.
At the same time, Owen Lai has upgraded 300 stores in the original market to the ceramic tile + slate model, and plans to launch Owen Lai boutique slate terminal standard stores across the country are being implemented in an orderly manner.
In November 2021, the exhibition hall of the headquarters of the Touch Space·Owen Lai Plain Aesthetics Museum, the masterpiece of Owen Lai’s devoted work, will be newly opened. It is reported that "Touch Space" is Owen's latest iteration of the slate space display concept. It follows the design techniques of modern interior architecture and focuses on applying creative geometric aesthetic structures to the space to reflect the modernity and flow of the space. At the same time, Owen Lai's slate material is applied to the blocks of each space, thereby creating a fusion relationship between people, space and materials. It also presents the Owen Lai brand's exploration of the cutting edge competitiveness of slate materials.
Liang Xueqing, general manager of Ouwen Lai Brand Marketing Center, mentioned that the distance between rock slabs and people will become closer and closer in the future. In the "Touch Space", Ou Wen Lai has enriched the application of rock slabs and different material designs to make Users get in slate spaceBetter immersive experience.
In terms of rock slabs, Owen Lai’s high-quality rock slabs have a very clear positioning. Owen Lai adheres to a unique and differentiated slate product research and development route, provides users with new slate slabs with modern fashionable aesthetic value, and gives full play to the product system competitiveness accumulated by Owen Lai in the field of professional products. Owen Lai boutique slate is designed for modern aesthetics. It solves the problem of deeper access to material specifications, performance, and decorative aesthetics under the modern design trend, allowing the modern simple and comfortable design concept to be more easily expressed and implemented.
Compared with many construction and ceramics companies that follow the trend and enter the field of slate slabs without any plan, Owen Lai’s fine slate slabs break through by insisting on product value and differentiation, continue to explore new technologies and new processes, and lead with cutting-edge product innovation. The rock slab industry achieves high-quality development.
