CCTV "Great Power Brands" was born to implement the national strategy of "powering the country with brands". It carries the historical mission of "national platform to achieve great power brands" and is committed to shaping a group of capable people. A national brand that actively promotes the revitalization of "Made in China" in global business competition and cultural exchanges.
In 2021, Shuncheng Ceramics Group and its Shunhui Ceramics and Slates, Baite Ceramics, and Wangzhe Ceramics were selected into CCTV's "Big Country Brands". This marks that Shuncheng is about to launch a new brand strategic development model, with international innovation capabilities and international vision to promote Chinese ceramics to the world.
Exclusive interview with Shuncheng Chairman Liang Youfu
Coming to the 11 major airports in the country
With its advantages of "mid-to-high-end crowd attributes" and "huge passenger flow", the airport has always been a display platform favored by big brands to spread brand stories and build corporate images.
On March 4, 2022, an exclusive interview with Liang Youfu, Chairman of Shuncheng Ceramics Group, by the CCTV "Big Country Brand" column team will be officially launched at major airports across the country. The specific release time and airports are as follows:
[Delivery time]
March 4, 2022 - March 10, 2022
【Place at airport】
Beijing, Guangzhou, Chengdu, Xiamen, Hangzhou, Guiyang, Harbin, Jinan, Nanchang, Ganzhou, Xichang
In addition, this airport advertising film will be shown on nearly 1,000 electronic screens around the clock. At that time, the courage and responsibility of Liang Youfu, the leader of Shuncheng Ceramics Group, a major brand, will be revealed. It has entered the vision of countless high-end travelers and accompanied them to “fly” around the world.
The Rise of Chinese Brands
Shuncheng bravely takes the lead and becomes an industry pioneer
As one of the large-scale ceramic groups in China with large scale, high production capacity and output value, and complete supporting facilities, Shuncheng is bravely setting the trend and daring to be the first. From the first slate production line put into operation in 2016, to the introduction of China's first Italian Sacmi infinitely long continuous forming slate intelligent production line in 2019, to today's six slate intelligent production lines, Shuncheng has used actions to interpret its achievements. The vision and pattern of big country brands.
The establishment of a deep processing application center for rock slabs, the first to establish the China Ceramic Slate Research Center, the first to participate in the preparation of the "Ceramic Slate" standard, the first to release "digital mold technology", and the launch of Innovative measures such as the 9.6-meter-long rock slab "Along the River During the Qingming Festival" have laid the foundation for Shuncheng's leading position in the field of rock slabs. Today, Shuncheng has become the "leader" in the ceramic industry and a shining business card of Chinese brands.
In 2022, Shuncheng Ceramics Group will increase brand promotion efforts with the endorsement of major brands, and fully integrate with the new era through full network coverage and publicity resonance of brand advertising. The concept of "Shunju Space and Smooth Life" is conveyed to every consumer and penetrates into every family, helping to realize Shuncheng's century-old ceramic enterprise dream and the great Chinese dream!
