The new marketing doctrine is coming, new first-line brands are rising strongly, and the major brands that have caught wind of the trend are rolling in the back wave and attracting fans in various ways. Qiangpai Ceramics closely follows the needs of marketing and launches the [Super Store] project to empower hundreds of stores across the country. After the first quarter of store activities received an enthusiastic response, Qiang Brand immediately launched the second season of the [Super Store] series of activities in May.
Service speed-up: "Internet celebrity new product service PK"
Products are the lifeblood of a store. After understanding the product process characteristics, an excellent shopping guide can convey the product value to users and help users choose appropriate product solutions. Therefore, the training of store managers and shopping guides is a very important link in the [Super Store] project.
In the second season of activities of Qiang Brand [Super Store], with the Versailles post-modern ceramic tile series as the core, it focuses on product positioning, consumer groups, shopping guide presentation methods, verbal expression, and marketing Cases, product photography and other dimensions are developed, and training and learning improvement are included in the 30-day sharing process.
After learning, organize an "Internet Celebrity New Product Service PK" for shopping guides in strong brand stores to deepen everyone's understanding of the advantages of product technology and translate it into their own sales skills.
Speed-up of transaction: “Competition of 100 stores to complete the PK”
The ultimate goal of product empowerment and training empowerment is to promote store sales.
In the May promotion competition, strong brands will simultaneously organize hundreds of stores to conduct transaction PK, and at the same time join in the new product sales competition. The 30-day sales competition allowed each store to learn and grow together on the same platform, gaining not only each other's experience but also the passion for sales.
Benchmarking CALL: Share experience to encourage the team
Every Qiangpai family member has his or her own story with Qiangpai, but behind the success of every Qiangpai person is a mentality of actively responding to new changes in the market.
In this event, dealer representatives from each theater are specially invited to share their experience in store construction, channel operations, customer service, design transactions, etc., to empower each other, resonate at the same frequency, and vigorously aggregate the new potential of strong brands. .
[Super Store], as the IP of Qiang brand ceramic tiles this year, is not only the creation of the brand's store marketing and shopping guide team, but also an important window for the brand to comprehensively display Qiang brand products to consumers.
Continue to improve and stay upward, Qiangpai has always been committed to creating a win-win situation with manufacturers, and continuously iteratively upgrades to inject new energy into the terminal and help the terminal become bigger and stronger. We cannot change the complex external environment, but we can do a good job in building ourselves, facing consumers with a better appearance, and constantly creating new market breakthroughs and hopes.
