Corporate bankruptcy is a normal phenomenon in the development of the home building materials industry. However, in the past two years, problems among real estate companies have exploded, causing many decoration companies, ceramic companies, and home furnishing stores to be unable to withstand the huge pressure and declare bankruptcy one after another. Taking the construction and ceramics industry as an example, there have been a number of corporate bankruptcy cases since 2022. More than 100 properties, land, machinery and equipment assets of more than 39 ceramics companies across the country have been auctioned on public platforms, with a total estimated amount of the subject matter of 14.21 billion.
More than 27 ceramic companies declared bankruptcy this year
Data from the People's Court Announcement Network and the National Enterprise Bankruptcy and Reorganization Case Information Network show that since 2022, there have been at least 27 cases of bankruptcy, liquidation or reorganization of ceramic companies across the country. Among them, Guangdong has the largest number of production areas, with a total of 7; followed by Jiangxi, Sichuan and Shandong production areas, with 6, 3 and 2 companies respectively.
On April 27, the Guangdong Provincial Higher People's Court ruled to designate this court to accept the bankruptcy liquidation case of the applicant Zhang Zheying and the respondent Chao'an Ceramics Group Company. After the Intermediate People's Court of Chaozhou City, Guangdong Province accepted the case on May 23, 2022, it designated Guangdong Qiaobo Law Firm as the administrator of Chaoan Ceramics Group Company.
On July 4, the Intermediate People's Court of Foshan City, Guangdong Province ruled to accept the bankruptcy liquidation case filed by Foshan Yingzhangjian Trading Co., Ltd. against Foshan Shiwan Runhua Ceramics Factory Co., Ltd., and designated Guangdong Gaomu Law Firm as the Manager of Foshan Shiwan Runhua Ceramics Factory Co., Ltd.
On July 12, the Guangxi Beiliu Municipal People's Court ruled to accept the bankruptcy liquidation case of Guangxi Beiliu Yuexing Ceramics Co., Ltd., and on the same day designated Guangxi Guinan Law Firm as Guangxi Beiliu Yuexing Ceramics Co., Ltd. administrator. The ceramics company has 92 legal actions in total and has been included in the list of dishonest persons subject to enforcement five times. It is worth noting that the amount of unexecuted targets in these five cases alone has reached 23.6 million yuan.
On August 8, the Intermediate People's Court of Jiangmen City, Guangdong Province ruled to accept the bankruptcy and reorganization case of Enping Zhengde Ceramics Co., Ltd., and on the same day appointed Guangdong Jinqiao Baixin Law Firm as the administrator of Enping Zhengde Ceramics Co., Ltd. The ceramics company has a total of 187 legal actions and has been included in the list of dishonest persons subject to enforcement 10 times. Previously, the ceramics company had owed 42 employees 357,999 yuan in wages.
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Some industry insiders said that they were unable to adapt to national industrial policy adjustments and market changes, and had errors in business policies.Chaos in corporate order and management is the main reason for the bankruptcy of ceramic enterprises, and unfavorable factors such as brain drain and backward technology will also affect the normal operation of enterprises.
The assets of over 39 bankrupt ceramic companies were auctioned
Public information from Alibaba Judicial and JD.com auction platforms shows that since 2022, the assets of more than 39 ceramic companies have been publicly auctioned/sold, with more than 100 properties, land, machinery and equipment assets, and the total estimated amount of the subject matter is approximately 1.421 billion yuan. .
On August 25th and 26th, Pingxiang Changyuan Engineering Ceramics Co., Ltd. located in Luxing Village, Luxi Town, Luxi County, Pingxiang City, Jiangxi Province, 2 land use rights and 8 real estate properties and uncertified buildings, structures and All existing assets such as ancillary facilities, trees, machinery and equipment, materials and auxiliary materials were auctioned for the second time, with an overall starting price of 10.47437456 yuan. At the end of the auction, a total of 4 people signed up and bid 3 times, and the final price was 10.67437456 yuan.
Previously, the assets of Pingxiang Changyuan Engineering Ceramics Co., Ltd. were auctioned for the first time on August 2. The starting price was 12.3227936 yuan, but the auction ended in failure.
In addition, there are many ceramic companies that are about to start auctioning related assets. The People's Court of Qingxin District, Qingyuan City, Guangdong Province will conduct the second public auction of the land, above-ground buildings, production equipment and other assets of Qingyuan Jianci Ceramics Co., Ltd. from 10:00 on August 31, with a starting price of 55.439864 yuan.
The auction subject includes all its land (including unlicensed part of the land) located in the Guangzhou Huadu (Qingxin) Industrial Transfer Industrial Park, Heyun Town, Qingxin District, Qingyuan City, as well as above-ground buildings and production equipment (including water, electricity, gas and other facilities), etc., with a total assessed value of 98.999755 million yuan. It is worth noting that the area of its "Land Transfer Contract" is 76,666.67 square meters (approximately 115 acres, including public allocation area), and 36,066 square meters have obtained state-owned construction land use certificates. The purpose is industrial land and the useful life is 50 years. , the remaining land use right certificates could not be obtained, and the assessed value was 98.999755 yuan.
The relevant assets of Shenyang Xindongyuan Ceramics Co., Ltd. were auctioned for the first time at 10:00 on September 1. The auction targets included all four of its properties located in Faku County Economic Development Zone and the state-owned land use rights (buildings) occupied by it. The total area is 19273.96 square meters, the total land area is 21,984 square meters), the assessed price is 16,711,738 yuan, and the starting price is 11,698,2166 yuan. So far, the auction has attracted 1,773 onlookers.
The relevant assets of Hebei Haolong Ceramic Products Co., Ltd. were auctioned for the first time at 10:00 on September 9. The auction targets included land, factories, machinery and equipment under its name, and the appraisal price and starting price were both 280 million yuan.
A pottery enterprise in Shandong failed to sell 9 times
It is difficult to sell the assets of ceramic enterprises
It is not the worst situation for poorly managed ceramic companies to be eliminated. The worst thing is that the auction assets have been rejected many times, and various equipment, houses, land, etc. are left in ruins. This also makes the plight of ceramic people even worse. difficult. It is understood that Linyi Meermei Ceramics Factory has started auctions five times before. The ceramics factory was auctioned for the first time on February 21 for 75.0242 million yuan, and then on March 10, April 12, June 29, and July. The auction was held again on the 27th, but both ended in failure. The sixth auction will begin on August 30, with the starting price lowered to 50 million yuan.
Many ceramic factories that have been bankrupt and auctioned have also experienced multiple failed auctions. Previously, the assets of Qingyuan Jianci Ceramics Co., Ltd. also ended in failed auctions. Shandong Zibo Jiajun Ceramics Co., Ltd. has auctioned 9 times from June 29, 2021 to August 26, 2022, but still failed to sell, and the starting price also dropped significantly from 20.3951 million yuan to 6.57 million yuan.
The reason behind the lack of interest at multiple auctions is that buyers are not optimistic about the business prospects of the construction and ceramics industry itself, and are especially worried about ceramic companies with non-performing assets. In addition, due to the impact of the epidemic, the willingness to transact on shops, real estate, land, etc. is generally low at this stage, and the liquidity of collateral is poor. In addition, the development prospects of the construction and ceramics industry are not clear, so potential buyers do not dare to "take action." ".
Previously, some industry insiders said that the ceramic factories auctioned in Guangdong are the most "sought-after" because "Guangdong's manufacturing resources are the most precious, and Guangdong has obvious location advantages. Although on the surface, its manufacturing costs are lower than those of natural gas and The price of electricity is not as low as in the west, but the efficiency is high and the turnover of goods is high, so ceramic factories in Guangdong are still very valuable.”
Affected by factors such as the epidemic, domestic labor costs continue to rise, energy and raw material prices continue to rise, and production and markets are facing increasing adverse factors and uncertainties. The situation faced by the building ceramics industry is more severe than expected. For ceramic enterprises, the key to their survival is whether they can promptly adjust their management models, business models, sales methods, production structures, etc.
