When it comes to designer Chen Xingzhi, everyone in the Zibo home decoration design circle knows it. Many are his clients, and many are his fans. If not, then they must have met him. Pitfall avoidance video. Some envied him for being the first to seize the traffic trend and achieve a breakthrough from offline to online. Some were jealous of his identity transformation from design assistant to designer to millionaire Internet celebrity. A sour self-comfort. Chen Xingzhi said: "At any stage and in any status, from beginning to end, I treat it with all my heart, and it is because of this intention that I have gained what I have now."
Study hard and settle yourself
I joined the industry as a designer's assistant and worked as an assistant for two years. During the assistant period, in addition to completing the work assigned by the master, I spent the remaining scattered time studying on my own. In addition to learning design, I was exposed to new media in the process of continuous learning. After working with the work experience of my assistant at the time and a certain amount of knowledge reserves, I started creating new media content. In the boring process, I had to compete with my own negative emotions countless times, and it took a lot of money to output text without seeing the end. The energy and value of the content cannot be reflected, which is an important factor in my frustration. Because the review process during the novice period was particularly strict, and I was still exploring the rules, I almost gave up after being reminded by the platform several times. Fortunately, I persisted in the end.
Many times, the opportunity may be just in an instant. Suddenly one day, more and more people start to pay attention to the content creation of new media and like it. At that time, a sense of accomplishment arises spontaneously. From new media content creation to Douyin video creation, I also encountered many challenges. This change is also in line with the needs of customers. It is the customers’ increasingly higher requirements. It forces myself to move forward. It is a customer achievement. own. The boost of user demand allowed it to seize the Internet's spotlight, thus achieving the phenomenon of millions of Douyin Internet celebrities.
Facing up to shortcomings and working hard to improve
Talking about the transformation from a designer to a million-dollar Douyin influencer, Chen Xingzhi said that first of all, the responsibilities are different. The role of a designer is to be responsible to customers, but the responsibility of the Internet is to serve the vast majority of people. Netizens are responsible, the coverage is wider, the scope is larger, and the responsibilities they bear are heavier. Second is timeIt’s not enough. The two rhythms of the Internet and design are sometimes in conflict. The Internet requires fast content, which means the content is short and fast, but design is different. Especially now, most of the services we serve are one-on-one mid-to-high-end customers. The more they have needs, the more , the more details there are, the longer the service cycle will be.
At the same time, with the continuous output of content, I also feel that my knowledge reserve is insufficient. At present, everyone is in a very fast pace. If you relax a little, you may fall behind a lot. You must have the ability to continuously learn and constantly improve yourself. Only in this way can you have continuous and efficient output and better serve your customers. Various home furnishing exhibitions are a way for you to continuously learn. It is very meaningful to learn about the latest designs, materials and new processes through exhibitions.
Efficient cooperation, win-win as a team
Under the continuous pressure of tight time and heavy tasks, the team's collaborative ability is becoming more and more important. A perfect team can meet the needs of increasingly updated users. Whether it is content output as an online celebrity blogger or one-on-one service as an offline designer, it is inseparable from the cooperation and execution of the team. Efficient cooperation will make you get twice the result with half the effort. From being hands-on to working with a group of people, this is what I lacked before. From the initial worry and not letting go, now the team is able to complete every detail step by step according to standards and requirements. From the beginning when one person satisfied customers, to now a group of people also satisfy customers. This is the most fulfilling thing for me.
Offline design and construction have become the best cases and materials for online communication. Such videos are more warm and convincing, and at the same time, customers will trust us more. From the simple sharing of good space and good design at the beginning, to the team building good space and good design now, this is the greatest expression of value from online to offline.
Facing pressure and learning to make choices
From online to offline, due to different attributes, there are many twists and turns, and it is also a place that makes you feel stressed. What is considered online is the data conversion after traffic, and the conversion rate is the assessment of the company's KPI. Standards and conversion rates are directly related to the development of the company. But what is considered online is meticulous service to customers. The saying that slow work makes fine work is not unreasonable.
Online belongs to content producers and exporters, while offline belongs to operators and sellers. No matter how much the front-end does, the back-end may not be able to serve, so there must be a trade-off. Because of my previous work experience, I know that it is not easy to acquire customers offline, so I am even more entangled in the choice. Because of your online content, customers trust you, so offlineWe must devote 100% of our energy to service, which means that when the conversion rate is very high, the team cannot serve and can only digest it by ourselves. After a clear understanding, we are also willing to find some like-minded designers to work together. Digest a customer.
Don’t forget your original intention and move forward
If you delve deeper into the blogger's field, you may receive updated and faster information. Focus on the field of home design. Your expertise is the embodiment of offline services. It’s fast online, but slow to serve offline.
The positioning of online accounts is to be a design blogger that consumers can trust, to help consumers avoid pitfalls, to serve as consumers' information gap, to bring the greatest value to the design itself through online traffic, to pave the way for trust, and to reduce communication. cost, reducing trial and error costs.
Return to the original intention, help users define home, build home, discover problems in depth, and finally solve them. It has become a reliable window for consumers to understand home design, and at the same time, it is also a bridge to promote design development.
