Recently, Faenza, an international home furnishing brand focusing on artistic lifestyle, has gained new market dynamics and launched its first TVC in 2020 "Half Art, Half Life". In the dual space full of art + life, we see the purity and delicacy of art integrated into life.
Part01
Business and art dance together
A feast of love and beauty
Who says business and art cannot have both? Today, as individual consciousness continues to awaken and develop, art has become a more expressive way of expressing business. Consumers are no longer content to passively accept the indoctrination and kidnapping of commercial values; Leonardo da Vinci said: "Beauty dies in life, but is immortal in art." The spiritual resonance above art can better convey the spiritual core of the enterprise. , establish a heart-to-heart connection with customers.
Diverse art forms have become a beautiful medium in commercial marketing: the flowing notes at the fingertips, the exciting dance of the body and mind, the breathtaking colors of the master's pen... Art is beauty, resonance, and love born of beauty. She has never been far away from our lives, allowing all phenomena of the world and human souls to see each other, and giving commercial civilization more connotation and soul.
Recently, FAENZA's online social media actions use artistic marketing expression techniques, dual spaces, artistic life topics, and montage editing techniques to interpret the international home art lifestyle advocated by the brand from the outside to the inside. .
Part02
Dialogue with self
Revisiting the Art of Life
In terms of marketing appeals and concepts, finding resonance with topics is the beginning of brand campaigns. Focusing on the relationship between business, art and life, we rethink the current phenomenon: In this era of seeking speed, excessive commercialization makes people chase material and efficiency, and the perception of art and beauty is deteriorating.
As cartoonist Zhu Deyong said, today "the world is too big, our hearts are too small, the times are getting busier and busier, and everyone is filled with endless desires... everyone's lifestyles are becoming more and more similar. "How can we open up an unbounded spiritual corner in a limited space and regain the balance of life and inner peace?
Part03
Above Art
Enjoy ideal inspiration
How to imagine an ideal life? People want to be refined but not deviate from daily life; they know how to be calm and restrained, and are good at creating a sense of ritual; in the mundane daily life, they look forward to the surprise of healing. Just as the title of FAENZA's 2020 brand latest advertising blockbuster "Half Art, Half Life" implies, it takes life as the entry point to propose a new thinking direction for art - from life, return to life.
The advertising blockbuster uses a unique narrative language, uses film-like story portraits, and bold montage techniques to interweave water light and shadow art with human body aesthetics... It goes deep into the strong Italian aesthetic atmosphere and starts a visual journey. Just like FAENZA, it applies the elegant and balanced artistic style inherited from the Renaissance to product design, establishing its artistic, elegant and pure brand connotation, and has gone through a brand epic road of more than 20 years.
When the music sounds, the light and shadow in the water interweave, a graceful dance, and the natural environment turns into softness around the fingers. Under the stars in the dark night, bathing and cleaning are the most meaningful rituals before falling into a dream. In the atmosphere of an artistic home, let your mind embark on a theater-like journey, imagining that you are next to a pianist on the sea, or the goddess Aphrodite incarnates by the water... Silently thinking alone, or indulging in self-admiration, It is a wonderful movement of life in both cadence and lilt, and it is also the prelude to the most beautiful dream at the end of the day.
A home that truly has its own aesthetic tendencies and artistic style can inject soul into the house. When your home is decorated with art, it gives you the ability to examine the details of life. As a pioneer in the international art home lifestyle, FAENZA advocates quality, The elegant and pure life proposition and bathroom art have become a model of artistic home design. It allows more consumers to be influenced and healed by art, allowing people to see a broader world and become a person with infinite heart.
If life is the art of home furnishing, FAENZA must be indispensable. Art empowers life, and life brings art to life. In the collision between art and life, FAENZA talks about it, restores real life scenes, and provides consumers with a beautiful and happy utopia.
As Plato said, "The highest form of love is the love of beautiful things, in thinking, in art, and in life itself." In FAENZA's philosophy of life, beauty is the highest level In the pursuit of art, everyone can be an artist of life. 10,000 people have 10,000 beautiful ideal life models. Leave some blank space for yourself, and the spiritual garden will have flowing brilliance, like flowers and morning dew, shallow grass and quicksand.
(This article is provided by the enterprise)
