A few days ago, "Ceramic World Review" ranked the world's 25 largest ceramic groups based on ceramic tile production in 2019. Compared with 2018, the ranking of the top three ceramic tile manufacturers remains unchanged: Mohawk ranks first, Thailand's SCG Ceramics Group ranks second, Mexico's Lamosa Group follows closely, and RAK Ceramics is the world's fourth largest ceramic tile company manufacturer.
It is worth mentioning that "Ceramic World Review" does not recognize China's ceramic tile output. According to statistics from the China Building and Sanitary Ceramics Association, China's ceramic tile output in 2019 was 8.225 billion square meters, but according to statistics from the "Ceramic World Review", China's ceramic tile output was only 5.187 billion square meters. Therefore, the output of China Ceramics Group does not rank among the top 25.
The world’s largest ceramics group “Moheke”
The annual output is 250 million square meters and the annual output value is 24.379 billion yuan
According to the "Ceramic World Review", Mohawk is still the world's largest ceramic tile production group. In 2019, Mohawk's total ceramic tile output was 250 million square meters. Compared with 2018, Mohawk ceramic tile production increased in 2019, thanks to its production expansion in Russia and the acquisition of Eliane. Revenue from the ceramic tile business was US$3.631 billion (equivalent to approximately RMB 24.379 billion), an increase of 2.2% compared with 2018 (accounting for 36% of the group's comprehensive revenue).
According to the latest statistics, affected by various factors such as the epidemic in 2020, Mohawk's revenue in the first half of 2020 was US$1.602 billion (approximately equivalent to RMB 10.756 billion), a year-on-year decrease of 13.7%.
In second place is Thailand's SCG Ceramics Group, with a production volume of 166 million square meters in 2019 and sales of 669 million euros (approximately RMB 5.238 billion), a slight decrease from 2019. Also affected by the epidemic and declining demand, SCG Ceramics Group's ceramic tile sales dropped from 92 million square meters in 2019 to 75 million square meters in the first half of 2020.
Next is the Mexican Lamosa Group, whose ceramic tile production in 2019 was 166 million square meters and revenue was 647 million euros (approximately RMB 5.065 billion). In the first half of 2020, Lamosa Group's ceramic tile revenue fell 13% year-on-year to approximately 224 million euros (approximately RMB 1.754 billion).
Based on the above-mentioned group’s estimates for the first half of 2020, the overall development situation in 2020 is not very severe. Production and sales will probably decline between 1% and 10%. Companies including Pamesa, STN, Cersanit and Arwana Ceramic Manufacturer Forecast 2It will show a growth trend in 2020.
More than 10 ceramic companies in China
Have the strength to join the "Global Top 20"
The international community has always underestimated China's ceramic tile production capacity, output and output value, and does not recognize China's ceramic tile production statistics. "Ceramic World Review" believes that global ceramic tile production in 2019 was 12.673 billion square meters, while China only had 5.187 billion square meters, accounting for 40.9% of the world's total.
China is the world's largest ceramic tile producer and consumer. If we follow China's actual ceramic tile production statistics, global ceramic tile production in 2019 should be 15.711 billion square meters, and China's was 8.225 billion square meters, accounting for 52.35% of the world's total.
"Ceramic Information" learned from the data of the world's top 25 ceramic tile groups that in terms of annual sales, the 20th ceramic group in the world is India's H&R JOHNSON Company, with annual sales of 169 million euros (equivalent to RMB 1.3172 billion) Yuan). There are at least 20 ceramic groups in China with annual sales exceeding 1.3172 billion yuan, including Weimei Group, New Pearl Group, Dongpeng Holdings, Hongyu Group, Oceano Ceramics, Mona Lisa Group, Nobel Group, Shuncheng Group, Xin Zhongyuan Group, Xin Jincheng Group, Rising Sun (White Rabbit) Ceramics, Eagle Brand Group, Guanxing Ceramics Enterprise Group, Jianyi Group, Jinyitao Group, Nengqiang Group, Quansheng Enterprise, Xinquan Industrial enterprises, ASUS Ceramics Group, Ruiyang Ceramics Group, Sun Enterprise Group, Haosheng Enterprise, etc. (the above ranking is in no particular order).
According to public data, the operating income of Weimei Group in 2019 reached 10.891 billion yuan, Dongpeng Holdings reached 6.752 billion yuan, and the public data operating income of New Pearl Group in 2018 reached 8.414 billion yuan, all exceeding the above list and ranking second. Thailand's SCG Ceramics Group (2019 sales of 5.238 billion yuan). This also means that Weimei Group has the strength to become the second largest ceramics group in the world. New Pearl Group and Dongpeng Holdings both have the strength to rank among the top 5 global ceramics groups, and even among the top 5 global ceramics groups, China may occupy 4 seats.
According to the above data and information of the world's top 25 ceramic tile groups, in terms of sales, Poland's CERSANIT SA ranks 10th, with sales of 2.268 billion yuan in 2019. There are at least 10 Chinese ceramic companies with sales exceeding 2.268 billion yuan in 2019. According to public data, Oceano achieved operating income of 5.006 billion yuan in 2019, and Mona Lisa Group achieved operating income of 3.804 billion yuan in 2019, both far exceeding 2.268 billion yuan. Both have the strength to become the top 10 global ceramic groups.
If ChinaCeramic companies are included in the statistics, and China will occupy at least 10 of the world's top 20 ceramic tile groups (annual sales are more than 2.268 billion yuan). In terms of ceramic tile output, Brazil's GRUPO FRAGNANI ranks 10th in the above list, with an annual ceramic tile output of 69.3 million square meters. There are at least 10 Chinese ceramic companies with a ceramic tile output exceeding 69.3 million square meters.
In addition to the Guangdong production area, the three major ceramic groups in Jiangxi production areas, Asuso Ceramics Group, Ruiyang Ceramics Group, and Sun Enterprise Group, all have an annual ceramic tile production capacity of more than 65 million square meters, and their production capacity is still expanding. According to the "Ceramic Information" "Ceramic Industry Long March" data, Asus Ceramics Group has 13 production lines in its three bases, with a daily production capacity of 329,500 square meters (annual production capacity of approximately 100 million square meters); Ruiyang Ceramics Group has 11 production lines, with a daily production capacity of 329,500 square meters. The production capacity reaches 244,000 square meters (annual production capacity is about 75 million square meters)...the annual sales are "1.8-3 billion yuan", and they are all capable of becoming one of the top 20 global ceramic groups.
However, it is worth noting that compared with the huge advantage of scale, Chinese ceramic companies have obvious shortcomings in "internationalization". The above-mentioned top 25 ceramic tile groups in the world account for a relatively high proportion of exports. Many ceramic companies Production bases are located in many countries around the world, and the "internationalization" advantage is significant.
(The article is reproduced from Ceramic Information)
