On October 14, the 11th China Real Estate and Pan-Home Industry Cross-border Summit and the 2021 "Top Ten Brands of Building and Sanitary Ceramics" awards ceremony were held grandly at the Sofitel Foshan Louvre Hotel. Twenty ceramic tile brands that won the 2021 "Top Ten Brands of Building Sanitary Ceramics·Top Ten Brands of Ceramics" and the 2021 "Top Ten Brands of Building Sanitary Ceramics·Top Ten Brands of Ceramics" were grandly commended on site.
This event, with the theme of "New Trends, Big Brands", invited Shan Ren, an online marketing strategy expert who "helps small and medium-sized enterprises to successfully transform into the Internet", and the founder and CEO of Yidoutang APP, a "dianping network in the home furnishing industry" Xu Honghu attended and delivered a wonderful speech. In addition, the "Trends-China Ceramics Industry Development Trend Summit Forum" was also set up, where Zheng Zhe, chief editor of NetEase Home News Center, conducted in-depth discussions with representatives of the five major brands.
At the end of the event, the 2021 "Top Ten Brands of Building and Sanitary Ceramics" award ceremony was held. As the brand list with the longest history in the ceramic industry (held for 11 consecutive years), the deepest foundation and the reputation of the "Hundred Flowers Award in the Ceramic Industry", the "Top Ten Brands of Building and Sanitary Ceramics" has won awards in ceramics, sanitary ware, real estate, general It has received widespread attention and high recognition from the home furnishing industry, and has gradually developed into one of the most influential annual events in the industry.
In this year’s brand selection event, Nengqiang Ceramics and Slabs passed the organizing committee’s strict screening and online voting. With its strong brand strength and influence, it won the “Top Ten Ceramic Brands” and “Consumer "Top Ten Favorite Brands", two heavyweight awards, and received grand awards from the organizers at the scene. Representatives of ceramic brands, dealers and more than 20 media units witnessed the Ceramic Ceramics and Stone Slabs belonging to Nengqiang. moment of glory.
As a well-known brand in the building ceramics industry, since its establishment 22 years ago, Nengqiang has been engaged in brand building, channel development, production research and development, terminal empowerment and social responsibility.We have continued to make efforts in other aspects and achieved rapid and healthy development with continuous innovative measures. Especially since 2021, Nengqiang's development is even more remarkable, vividly demonstrating its multiple labels.
On June 22, Nengqiang was invited to participate in the World Brand Conference and competed on the same stage with well-known brands in various industries such as State Grid, Industrial and Commercial Bank of China, Haier, etc. Finally, relying on the solid foundation and good consumer reputation laid over the years, Nengqiang became the Many brands have stood out in their middle years, ranking on the list of China's 500 most valuable brands with a brand value of 11.665 billion yuan. Behind the continuous increase in Nengqiang's brand value is its accumulation of brand influence over the years, as well as its continuous brand building.
Since 2017, Nengqiang has continued to increase its brand promotion efforts, taking advantage of CCTV7 to display brand image blockbusters; in 2019, Nengqiang’s image advertising was launched at Guangzhou South Railway Station for the first time, targeting the first transportation hub in Guangdong with the highest concentration of people. Regionally enhance the brand image; during the Mid-Autumn Festival and National Day in 2020, Nengqiang once again brought the BMI healthy ecological slate to Guangzhou South Railway Station to create a strong brand image, and as the only ceramic corporate sponsor, strongly sponsored the 2020 "Country Garden Cup" Guangdong Basketball Open, Actively spread positive social energy.
In addition to the unremitting efforts in brand building, we also do our best to treat products. In May of this year, Nengqiang's 2021 brand advertising film "Unique Craftsmanship" premiered. The new commercial uses the grafting of character spirit and brand concept to explain the life ideals and pursuits of "a brick, a lifetime, and a piece of ingenuity", expressing the corporate belief that can strengthen the brand's focus on quality for 22 years and remain unchanged from the original intention. As Nengqiang promotes, he never hesitates to invest heavily in design, research and development, and production equipment, concentrating on research and development, quality, and service. Whether it is the new black technology product launched in June this year - Star Ocean Slate Marble, or last year's Nengqiang BMI healthy ecological slate, they all embody the years of hard work and expectations of Nengqiang's professional top R&D and design team.
The greater the ability, the greater the responsibility. Nengqiang always cares about the country and society, insists on giving equal emphasis to economic and social benefits, bravely assumes social responsibilities, and actively practices public welfare and charity. It is precisely because of this positive and good image that Nengqiang can be listed on the "Top Ten Brands of Building Sanitary Ceramics" in 2021, contributing to brand building.
