Hot Comments·Issue 1
Foshan, known as the "Manufacturing Capital", has been featured on CCTV again. The one that represents Foshan on CCTV this time is ceramics that can be called the business card of Foshan city——
As March 15, 2022 is approaching, the "Foshan Standard" series of promotional videos will be launched on China Central Radio and Television (CCTV-1 "News 30 Minutes" column at about 12:32 Broadcast, broadcast at about 20:28 after CCTV-4's "National Memory" column), Midea, Wanhe, Jiajia, Jian Yi, Mona Lisa, Eagle Brand and Wrigley Seven local Foshan enterprises made a wonderful appearance on behalf of Foshan Manufacturing, showing the brand image of "Foshan Standard" to the people across the country and telling the story of "Foshan Standard" and Foshan Manufacturing.
What is "Foshan Standard"? In layman's terms, they are the "top students" selected by the Foshan Municipal Government for consumers from products made in Foshan. The purpose of its implementation is "to thoroughly implement the decisions and arrangements of the Party Central Committee, the State Council, the Provincial Party Committee, and the Provincial Government on promoting high-quality development, focusing on improving the quality and efficiency of development" and "to enhance the quality competitiveness of the manufacturing industry and enhance the reputation of Foshan manufacturing." and influence”.
Since the official launch of the "Foshan Standards" work in October 2020, Foshan has officially released two batches of "Foshan Standards" in July and December 2021 respectively after collection and evaluation. Products: The first batch covers three industries: home appliances, ceramics, and sanitary ware. A total of 56 products from 37 companies were selected; the second batch Involving home appliances,ceramics, bathroom ware70 products from 41 companies were selected in eight major fields, including and aluminum profiles.
What are the conditions for product declaration of "Foshan Standard"? For ceramic tile products whose origin is most valued in Guangdong, what are the origin conditions for applying for "Foshan Standard" products?
The "Notice of the Foshan Municipal Administration for Market Regulation on Launching the Application for Foshan Standard Products in the Second Half of 2021" issued on August 10, 2021) stipulates 6 application conditions (see below Picture):
In fact, in the "Notice of Foshan Municipal Administration for Market Regulation on Carrying out Foshan Standard Product Declaration" issued on November 12, 2020, the product origin declaration conditions are stated as "The production address of the declared product is within the administrative area of Foshan City".
In the "Supplementary Notice of the Foshan Municipal Administration for Market Regulation on the Application Conditions for Foshan Standard Products" issued on December 1, 2020, "The production address of the declared product is in the Foshan Municipal Administration "Within the region" will be changed to"The production address of the declared product is within the administrative area of Foshan City, or the reporting enterprise is a headquarters enterprise, and the R&D, marketing and after-sales service of the declared product are all the responsibility of the reporting enterprise, and the integration of standards, quality and brand is implemented standardized management and unified handling of quality issues of declared products.”
It was not until the "Notice of Foshan Market Supervision and Administration Bureau on Launching Foshan Standard Product Application in the Second Half of 2021" was released that this condition was upgraded to two conditions, namely " The production address of the declared product is within the administrative area of Foshan City, or the declared enterprise is a headquarters enterprise. The marketing and after-sales service of the declared products are all the responsibility of the declared enterprise, and integrated management of standards, quality, and brand is implemented, and the quality issues of the declared products are handled uniformly." and“The owner of the trademark used in the declared product is an enterprise registered in Foshan City, and the owner of the trademark is the applicant enterpriseOr headquarters enterprise".
It is not difficult to see that initially only ceramic tiles with production addresses within the administrative area of Foshan City were eligible to apply for "Foshan Standard" products. If the "Foshan Standard" products are evaluated strictly according to this condition, it means that the ceramic tiles rated as "Foshan Standard" products must be pure Guangdong bricks produced in Foshan.
Later, the conditions changed, which meant that the ceramic tiles rated as "Foshan Standard" products were only ceramic tiles produced by Foshan brands, and there was no guarantee that they were produced in Foshan.
Of course, "or the applicant enterprise is the headquarters enterprise, the marketing and after-sales service of the declared products are all the responsibility of the applicant enterprise, the integrated management of standards, quality and brand is implemented, and the quality issues of the declared products are handled uniformly "The supplementary conditions will prompt ceramic companies that have been awarded "Foshan Standard" products to strengthen management in terms of standards, quality, brand, etc.
It is understood that "Foshan Standard" products adopt a unified special logo to enhance product recognition, and innovatively use 3D codes based on consumption habits. Consumers can quickly check key indicators of product standards by scanning the code. Information, to truly understand the advantages of the product, and to protect consumer rights through 3D codes, greatly improving the consumer experience.
In order to protect the rights and interests of consumers and make them "worry-free", Foshan has strengthened the rights protection of "Foshan Standard" products, < strong>Promote the trinity of consumer rights protection measures of "seven days of no-reason returns + fund advance compensation + product liability insurance" to achieve rapid rights protection, increase the credit of "Foshan Standard" products, and boost market confidence. Promote the safe consumption of Foshan standard products. In addition, "Foshan Standard" products adopt a unified special logo to enhance product recognition, and innovatively use 3D codes based on consumption habits. Consumers can quickly query the key indicator information of product standards by scanning the code, and truly understand the advantages of the product. They can also use 3D codes to code to protect consumer rights and significantly improve consumerFree experience.
With such strong measures to protect it, the prospects of "Foshan Standard" products are promising. It is understood that Mona Lisa, which was rated as a "Foshan Standard" product last year, has already tasted the benefits. The brand's market acceptance has increased significantly, and sales have increased by more than 30% year-on-year.
However, compared with products in other industries, ceramic tiles have their own unique attributes: first, it is difficult to distinguish quality from bad without the help of measuring tools and instruments; second, It is difficult to see the application effect before paving; thirdly, even for a long time after paving, it is difficult to find potential quality problems or other potential problems caused by improper paving. .
Therefore, "seven days of no-reason returns + fund advance compensation + product liability insurance" still cannot solve the after-sales problems of ceramic tiles selected as "Foshan Standard" products.
Only when ceramic companies that are rated as "Foshan Standard" products stick to their original aspirations and strengthen management without slackening in terms of standards, quality, brand, etc. can they bring "Foshan Standard" to Foshan We must produce Foshan good ceramic tiles with the same high quality as Guangdong bricks in other places of production; at the same time, we must have an altruistic heart and truly provide customers with good services, especially finished product delivery services, to solve their problems in purchasing and laying ceramic tiles. Only through pain points can consumers believe that brand means credibility and guarantee, and that "Foshan standard" products are equivalent to pure Guangdong bricks with excellent quality.
